rin 是中文數字“零” “0”的讀音：

0 是數字零，是減法設計，從零開始的原點思維。

0 是對未來想法的集成，帶來更多選擇。

0 是一個良好循環，對來料廠商、生產製造者、消費者，都肩負責任。

0 代表一個地球，帶有宏觀的地球視野，友善的思維，好好作商品。

‘rin’ comes from the pronunciation of Chinese character ‘零’ (zero), conveying the meaning of ‘0’.

For us,

0 is ‘less is more’

Uphold to only keep the necessary, has to be interesting and easy to understand at the same time.

0 is a series of the idea of future

Products is not only fun, but contains the view of the future world, may change the living attitude of human beings. ‘rin’ is the yearn for great attitude in future; to observe, to decide and build collection based on the same belief.

0 is a circle

‘rin’ is system in a state of mutual harmony. The progress within development could affect many people and things; instead of maximize the benefits, we choose to make decisions with the most responsible mind. In this cycle, everything closely related to each other, respecting the ecological, socially responsible.

0 is entire global

Without borders, we are all mankind on earth. Our core value is managing every work with the 'real industrial' mindset - whatever we do, we do it full responsibly.