What you can expect to do

• Plan and execute acquisition activities through platforms such as social media, search engine marketing, display advertising, etc.
• Develop the sofasoda membership Go To Market strategy utilizing a variety of marketing channels
• Using data analytics tools such as Google Analytics, Matomo, and Mixpanel, analyze, optimize, and report the performance of all digital marketing campaigns
• Collaborate cross-functionally with design and content teams to develop inviting collateral that is applicable to all marketing channels

主要工作內容

• 規劃、執行和優化 Facebook、Instagram 和 Google 廣告投放
• 協助規劃、執行和優化訂閱制課程的 Go-To-Market 策略
• 利用數據追蹤工具追蹤和分析廣告投放的成效，並根據數據結果持續優化
• 與行銷、內容和設計團隊密切合作產出吸引人的廣告素材
• 協助團隊製作其他行銷相關素材（landing pages、email、等等）

What we value

• At least three years of experience in digital marketing, experience in marketing for an online education platform or e-commerce is a plus.
• Experience with paid media tools such as Facebook/ Instagram Ads, Google Ads (Search, Display, Video) is required. Experience with paid media in an agency setting or in the e-commerce industry is a plus.
• Possess a growth mindset and are highly accountable for tasks and projects, constantly improving our marketing campaigns and product.
• Hyper-analytical and passionate about running experiments and analyzing data.
• Excellent written and oral communication skills in Mandarin
• Creative, resourceful and proactive to work and learn in a fast-paced environment.

條件要求

• 具備三年或以上的數位行銷相關工作經驗（若有線上教育平台或電商行銷經驗加分）
• 有實際操作廣告投放平台（Facebook、Instagram 和 Google）的經驗，電商或代理商網告經驗加分
• 具備成長思維，能在步調快的工作環境學習和成長，並且提出對於內容和產品優化的想法
• 數據力：熟悉廣告、網站以及 App 數據分析
• 溝通力：良好的文字和跨部門溝通能力產出高品質的內容
• 創意力：有創意並且自主的提出每月內容和社群企劃
• 對科技新創圈有基本認知（曾經待過新創公司者加分）