Digital Marketing Manager - APAC

Job Description

【Application Channel】

Please apply via: https://grnh.se/337e746d3us

【 About the role 】

As the APAC Digital Marketing Manager within our global digital marketing team, you will play a pivotal role in spearheading our digital marketing efforts in the APAC region, with a current focus on Australian and Singapore markets. Based at our Taiwan headquarters, you will be responsible for gaining deep market insights, driving brand awareness, increasing sales and subscription growth, and making performance-driven decisions in optimizing spending efficiency.

Someone with a positive attitude owning end-to-end digital campaigns—from crafting strategies to directly executing tasks—will thrive in this agile, performance-driven team setting. If you're an experienced, data-driven digital marketer with a passion for pets and technology, read on!

【 About the company 】

At Tomofun, we LOVE pets and technology. Our vision is to bring joy and innovation to every pet lover in the world. Headquartered in Taiwan, we’re building a one-of-a-kind global company that helps pets and pet parents stay connected through our innovative products. Our pioneer product, Furbo Dog Camera, is the #1 best-selling pet camera on Amazon US, Canada, UK, and Japan and also recommended by The Ellen Show as "the #1 gift on every pet lover’s Amazon wishlist." The learning curve is steep. But the work is exhilarating. Tomofun is on the cusp of a pet-tech boom and we’re looking for smart, innovative thinkers who aspire to incredible things.

【 What you’ll do 】

・ Collaborate closely with the regional marketing team to define and develop the APAC marketing 
      strategy based on annual forecasts.
・ Execute and oversee successful digital campaigns by coordinating with cross-functional teams,
      monitoring performance, and providing actionable insights for optimization.
・Make data-driven decisions for ad placements and digital media investments, creating an effective
     budget allocation strategy to drive market growth
・Lead efforts in optimizing ads and brand e-commerce strategies to continually improve key metrics
     from upper funnel to lower funnel conversion
・ Provide valuable customer insights based on validation results and identify new growth
     opportunities.
・ Stay abreast of emerging digital marketing trends, identify and manage brand exposure
     opportunities, and bring fresh, creative ideas to drive growth in unexpected and effective ways.

【 Perks 】

・The rare opportunity to work with an international team from Taiwan HQ and make impact on a
     global scale
・Join a group of talents who have passion to change pet parents and pet's lives through technology
・The freedom to voice yourself in an open, trusting and transparent working environment
・Quarterly all hands meetings to update entire organization on company goals, strategic directions
     and the opportunity to openly ask questions/give feedback
・Bring your fur babies to work in a pet-friendly office space designed to make your pet feel
    relaxed and comfortable
・Join our volunteer program. We are passionate about giving back to society.
・Various club activities to cultivate interests and have fun with Tomofuners after work!
・A LOT of free snacks and drinks for humans and furkids!
・Comfortable and creative office with kitchen, sofa, and quiet areas. Everyone can find their ideal
     place to work!
・Afternoon tea time twice a month and monthly birthday parties. We celebrate all the happy
     moments together.

【 Benefits 】

・Unlimited vacation policy; work hard and take time off when you need it
・Flexible working hours and work-from-home when needed
・Medical insurance and free yearly health checkup
・Yearly health checkup subsidy for your pets
・Weekly grooming service for your fur babies
・2 free Furbos for each full-time team member
・Company trip and employee outing program. We work hard and play hard!
・Internal training workshop and external training subsidy for you to expand your skill set and
     continuously learn and grow

Requirements

【 Who You Are 】

・You have 4+ years of relevant work experience in digital marketing, e-commerce, digital media
     buying, and data analysis.
・You own 2+ years of experience in annual marketing forecast and budget planning
・You are well-versed in marketing advertising(Meta and Google ads), e-commerce, and analytics
     tools (e.g., GA4, Google Ads, Meta Ads Amazon, Shopify).
・You are adept at strategic material planning to enhance advertising efficiency.
・You rely on data for decision-making, and have experience managing performance-based
     campaigns in B2C or D2C e-commerce settings.
・You must possess proficiency in English, and have practical marketing experience in
     English-speaking markets
・ Big plus if you have experience in driving subscription growth
・Having Amazon channel experience is also a plus
・You thrive in an agile environment, adapt quickly to change, and excel in a high-growth business
     where flexibility is key to success.
・You possess a customer-centric mindset and have a track record of collaborating effectively with
     teams to create a seamless customer journey.
・Most importantly, you are a passionate pet lover! (Preferably you are a pet owner!)

1
4 years of experience required
850,000 ~ 1,500,000 TWD / year
Partial Remote Work
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About us

Tomofun 是一間國際化的寵物科技新創公司,由 Victor Chang 及 Maggie Cheung 共同成立,並由趨勢科技創辦人 Steve 作為 Mentor,運用最先進的技術-IoT物聯網、AI人工智慧、雲端大數據等,致力於帶給全世界寵物飼主源源不絕的歡樂與創新!

Furbo 丟零食狗狗攝影機是我們推出的第一個革命性產品,讓飼主透過手機隨時隨地與狗狗遠端互動,解決當主人不在寵物身邊時的焦慮,還能進一步追蹤和分析狗狗的行為,真正實踐寵物就是家人、永遠緊緊相依的願景。Furbo不只在台灣受注目,更在全世界超過五十個國家熱銷,於美國、加拿大、英國及日本等全球10國亞馬遜上,成為最暢銷狗狗攝影機,是至今最成功的寵物科技新創品牌。我們持續開發世界級的產品、拓展國際市場,因而決定擴大延攬擁有企圖心的研發及行銷高手,與我們一同透過創新改變寵物與主人的生活。目前 Tomofun 在美國、德國慕尼黑、日本東京、台灣台北、菲律賓馬尼拉皆有團隊夥伴。

隨著銷售版圖的擴增,我們不斷地獲得許多知名媒體報導與肯定(Forbes, Techcrunch, Inc., The New York Times, WIRED, CNBC…等),也吸引了亞馬遜等大型企業主動洽詢合作機會. 並且於美國知名脫口秀節目”The Ellen show”上被譽為「所有愛狗人士的亞馬遜夢想購物清單第一名」。

Tomofun 團隊重視五大文化:OCAFE - Open-minded、Customer Love、Agile、Fun、Explore。在這裡歡迎帶寵物一起上班,團隊每個人都是掌握自己工作與生活平衡的主人!隨著公司不斷茁壯,我們也期許團隊每個人一起成長,成為各領域的佼佼者。如果你也認同我們的熱情與理念,現在就加入我們,一起創造更多與毛孩子相伴的幸福生活吧!


Team

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Tomofun HR
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Tomofun HR
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Tomofun HR
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Sr. Frontend Developer
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CIO
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Tomofun HR

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