市場營銷專員/Marketing Specialist

WorkTech Taiwan

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Job Description



About us:

WorkTech is a leading co-working brand with over 19 sites across Hong Kong, Shanghai, Beijing and Taipei. We provide inspiring, aesthetically designed work spaces for companies for all growth stages, entrepreneurs and freelancers to thrive, connect and prosper.

We are looking for a motivated and outgoing individual to oversee and manage the daily customer operations at our location in Taipei. This role suits someone with the drive – not necessarily with years of management experience.

Are you are interested to be part of a global team and having the opportunity to connect with people from diverse backgrounds and industries, enjoy bridging relations both professionally and personally?

Click apply and drop by for a chat (informal interview)!

關於我們:
WorkTech是一個領先的共享工作間品牌,在香港,上海,北京和台北已經擁有超過19個共享工作空間地點。 我們為所有初創公司、企業家和自由工作者提供最舒適,以及富有美學設計的工作空間。WorkTech希望促進企業相互共享網絡和連繫,一同繁榮發展。

您也有興趣成為國際團隊的其中一員,並有機會與來自多元背景和行業的人士共事,學習不同的專業以及建立個人的關係橋樑嗎?

馬上應徵和我們交流一下吧!(不需要正式的面試)

As a Marketing Specialist, you will: 
We are looking for a talented Digital Marketer who is passionate about design and community, and love to know, learn, share, and discuss new digital trends and tools with team members. The ideal candidate also knows what it takes to grow, engage, and retain an online community, and help convert them into leads, customers, active fans, and advocates of our company.

The role will be creating and executing a series of digital programs and campaigns, manage the database marketing, nurturing campaign, and work closely with related teams as well as local marketing across the Taiwan.

- Convey the advertising creative and product information into impactful interactive global campaigns
- Implement global digital campaigns on new product launches and pillar products
- Conceptualise and develop strategies and execute plans for our social media platforms and digital marketing campaigns. Include social media outreach, social media monitoring, media planning, influencer engagement, video and content production, analytics and execution of microsites and official site.
- Plan, execute and test effective email campaigns to improve demand generation and nurture communications
- Analyze brand’s and competitors’ digital/CRM activity to make recommendations to management
- Collaborate with internal team to manage the database and segmentation strategy and create online marketing event campaigns and trace the ROI.
- Drive success for digital marketing efforts through SEO, SEM, web analytics, social media monitoring, and demand generation programs
- Develop project plans, including goals, messaging, call to action, and distribution channels for lead generation
- Interact efficiently with other departments (community managers, sales, designers, product marketing team, field marketers...)
- Manage project budgets, forecast, track, measure and report campaign effectiveness metrics and overall ROI of all digital marketing campaigns to internal stakeholders

市場營銷專員將計劃和執行一系列網上活動,管理數據庫營銷,培訓活動等等,並與相關團隊密切合作管理台灣的整個市場營銷策略。

- 將廣告創意和產品信息傳達成給有影響力的全球活動

- 針對新產品發布和核心產品實施全球市場營銷活動

- 為我們的社交媒體平台和網上營銷活動計劃概念並製定戰略並執行計劃。包括社交媒體推廣,社交媒體監控,媒體策劃,網紅參與,視頻和內容製作,網站的分析等等

- 計劃,執行和測試有效的電子郵件營銷

- 分析品牌和競爭對手的數據/ 客戶關係活動,向團體提出建議

- 與內部團隊協作,管理數據庫和細分策略,創建線上營銷活動,追踪投資回報率

- 通過SEO,SEM,網絡分析,社交媒體監控計劃推動數碼營銷工作的成效

- 制定項目計劃,包括目標,消息傳遞,號召性用語和潛在客戶生成的分銷渠道

- 與其他部門有效互動(社區經理,銷售人員,設計師,產品營銷團隊,專業營銷人員...)

- 管理項目預算,預測,跟踪,衡量和報告所有數碼營銷活動和活動成效的指標和總體投資回報率


Perks

• Opportunity for work trips

• Salary bonus based on job and company performance

• Training and opportunities for promotion

We seek candidates who share our values and have outstanding qualities, such as leadership, resilience, integrity, a digital mindset, strong communication skills and the ability to work with a diverse group of people.


福利:

- 海外據點交流機會

- 績效獎金

- 培訓和晉昇機會

WorkTech在找能夠與我們分享價值觀並具有卓越條件的應徵者,例如領導力,適應力,誠信,數字思維,良好的溝通技巧以及與不同群體合作的能力皆是需要兼備的!

Requirements

- Experience in the digital marketing field or social media, content creation relationships. - Demonstrated success in scalable online programs and campaigns, from planning to executive and reporting - Ability to work independently and autonomously. - Bachelor's degree in business, marketing, technology, or relevant field of study. - Passion for Marketing Technology & Data/Analytics - Must be fluent in Written & Spoken Chinese. Fair command of English is acceptable. - 網路行銷、社群維護、內容撰寫等相關經驗 - 具有行銷活動規劃、執行、結案經驗 - 能夠獨立、自主地工作 - 商業、市場營銷,技術或相關領域的學士學位優先考慮 - 對市場營銷技術和數據/分析的熱情 - 必須精通中文書面和口語、基本的英語能力

Salary

30K ~ 35K TWD/month

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WorkTech Taiwan

建國北路三段92號 Taipei, Taiwan

About us

WorkTech is created by Hansen Group in 2011. We have a team of multidisciplinary specialists in business operation, risk management, financing, legal profession, sales, customer servicing, marketing, engineering, ICT and printing and publication. We provide advice and solutions to the problems you encounter throughout your business journey. WorkTech, as with its name, leverages on ideas like FinTech and InsurTech: with an innovative use of technology to better foster cross border business collaborations and dealings. We have over ten sites in Hong Kong, two in China and recently Taipei to bring our members the best of these connected markets. About us: WorkTech is a leading co-working brand with over 19 sites across Hong Kong, Shanghai, Beijing and Taipei. We provide inspiring, aesthetically designed work spaces for companies for all growth stages, entrepreneurs and freelancers to thrive, connect and prosper. Are you are interested to be part of a global team and having the opportunity to connect with people from diverse backgrounds and industries, enjoy bridging relations both professionally and personally? Click apply and drop by for a chat (informal interview)!   WorkTech跟近年潮興的FinTech、InsurTech一樣,致力結合科技與創新,打造一個講求經濟效率的共享工作間,為你解決營商的各種困難。加入我們,自始你的創業路將不再孤單。   WorkTech由紮根香港、放眼亞洲的漢森集團創立,集團於2011年起開拓商務物業管理業務,背後由一班專業團隊負責營運,涉獵風險管理、財務融資、法律、營銷、客戶服務、市場策劃、工程、資訊科技、印刷等各方面的專才。這班優秀的團隊將成為你的生意最強後盾,全天候為你出謀獻策,解決各種疑難。若自問胸懷創業大志,只需一個點子,我們將助你邁出創業第一步。未來WorkTech還將逐步進軍亞洲市場,建立跨國營商共享網絡,帶領你的業務衝出香港,開拓更大的商機。" 關於我們: WorkTech是一個領先的共享工作間品牌,在香港,上海,北京和台北已經擁有超過19個共享工作空間地點。 我們為所有初創公司、企業家和自由工作者提供最舒適,以及富有美學設計的工作空間。WorkTech希望促進企業相互共享網絡和連繫,一同繁榮發展。 您也有興趣成為國際團隊的其中一員,並有機會與來自多元背景和行業的人士共事,學習不同的專業以及建立個人的關係橋樑嗎? 馬上應徵和我們交流一下吧!(不需要正式的面試)

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Darren Chua
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