Needle is a new kind of tool that allows business owners of ecommerce brands to connect their data sources (such as Shopify, Google Analytics, Facebook Ads and Xero) to get a single view of their entire business model, set realistic goals and get an action plan with tactics to achieve them. Needle also provide execution services in exchange for the uplift we bring (so we win only when they do) as well as loan-based financing products tailored to their