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兔腳創意團隊 擴大徵才 誠徵 行銷企劃高手 【職務內容】 －品牌行銷曝光、建立與提升品牌形象。 －年度活動企劃與編列廣告預算。 －銷售頁規劃發想及提案，各式文案撰寫。 - 官網及社群管理與上架 (會廣告圖

1. 專櫃通路活動執行 2. 品牌社群媒體維護支援 3. 支援行銷公關部門活動 4. 蒐集品牌露出資訊 5. 品牌公關品寄送與庫存管理 6. 財務報帳執行 7. 其他主管交代事項

Position Purpose: To help designated brands and achieve P&L target and budgets. To implement brand strategy and integrated marketing campaign to generate sales. Principal Accountabilities: 1. To support Product Manager to develop brand plan and oversee A&P to optimize brand investments and margins. 2. To support sales team with trade marketing plan execution excellence by connecting with potential channels and in charge of trade daily operations. 3. Cross function coop with

MARKETING CREATIVITY Overview: o Marketing ideas and plans o Public Relations o A & P allocation and control o Product launches o Trade Promotion schedules , planning and execution o Principals’ relationship & communication o Development of distribution channels o Digital Marketing strategy planning and execution SALES & OPERATIONS Overview: o Sales Turnover & Brand Ranking in Departmental Stores o Sales Turnover in Department store counter, pop-up store, E-commerce (MOMO, beauty gallery, Blogge

Position Purpose: - To help designated brands and achieve P&L target and budgets. - To implement brand strategy and integrated marketing campaign to generate sales. MARKETING CREATIVITY - Marketing ideas and plans - Public Relations - A & P allocation and control - Product launches - Trade Promotion schedules, planning and execution - Overseas Principles' relationship & communication - Development of retail distribution channels - Actively plan and implement creative marketing ideas and calendar

MARKETING CREATIVITY Overview: • 360 Marketing plan execution • A & P control • Product launches • Trade Promotion schedules , planning and execution • Principals' relationship & communication • Development of distribution channels • Visual Merchandising • Ensure that production such as point-of-sale materials, packaging, and brand stationery are produced in line with established image and standards. SALES & OPERATIONS Overview: • Sales Turnover & Brand Ranking in Departmental Stores • Stock Man

MARKETING CREATIVITY Overview: o Marketing ideas and plans o Public Relations o A & P allocation and control o Product launches o Trade Promotion schedules , planning and execution o Principals’ relationship & communication o Development of distribution channels o Digital Marketing strategy planning and execution SALES & OPERATIONS Overview: o Sales Turnover & Brand Ranking in Departmental Stores o Sales Turnover in Department store counter, pop-up store, E-commerce (MOMO, beauty gallery, Blogge

1. 品牌管理：品牌P&L、預算規劃、業績進度追蹤及費用控管 2. 產品管理：銷售預測(forecast)、訂貨、庫存管理、商品組合等產品相關之規劃與執行 3. 行銷企劃： a/ 媒體廣告：新品上市廣告操作、公關企

案管理與時程管理能力。 擁有與不同設計職能前輩交流的機會。 挑戰 設計產物大多仍須延續均一品牌視覺、平台 IP（狐狸貓）的風格，需透過創意在過程中找到樂趣及成就感。 執行設計時須考量的角

工作內容 協助品牌行銷策略規劃與執行：包含透過線上（如自媒體社群）與線下（如實體活動）方式，規劃到執行品牌行銷專案，傳遞均一品牌價值，以提升均一品牌知名度。 協助與不同受眾之關係維繫