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Develop and implement the overall marketing strategy and plan to achieve company goals and objectives Conduct market research and competitor analysis to identify customer needs, market trends, and opportunities for growth Define target market segments and develop customer personas to guide marketing campaigns and product positioning Create and execute integrated marketing campaigns across various channels, including digital marketing, social media, email marketing, content marketing, and events

Conducting in-depth research to discover factual business-technology-related topics Produce well-researched business-related content Proofread and modify contents before publication Work together with Marketing team to ensure a high standard of content writing for Blog articles & Social Media posts Combine SEO strategies to increase traffic to our website and understand customer needs Understanding of how content works in the context of a B2B company and Lead-Generations