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Charlotte Wu
亞洲搜尋行銷協會SEO策劃師。
我在行銷的領域已有超過8年的經驗,擅長數位社群行銷、網站優化、廣告投放、數據分析。
目前於嘉裕西服股份有限公司擔任數位行銷副理,主掌數位廣告投放、電商運營、網站數據分析暨優化以及OMO系統建立。
曾任連鎖餐飲餐廳(點點心、太興茶餐廳)數位行銷唯一操盤者。從零打造OMO行銷系統環境,1個月內創造線上官網及線下實體外帶超過400萬營業額,ROAS最高為40.6。半年內,將產品通用字在自然搜尋排名擠下知名大型電商平台(MOMO、蝦皮)。
曾擔任香港國際策展公司擔任台灣地區數位行銷部門總監,控管國際展會行銷、SEO專案以及跨國團隊合作。建立團隊,帶領台灣6人團隊完成大型專案,創造名單廣告CPL最低3美金、超越委外廣告代理商績效40%以上。
另策畫執行官網優化,曝光數成長將近4倍,平均點閱率成長7%,並引有質量流量(跳出率45%、轉換率為2.93%)。
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