•Founded a brand-new product line - PeopleView, a monitoring & labeling big data system tracking online activities of 30 million+ unique devices with 40 million log sessions collected daily •Forged alliances with global DSPs including Google (Public DMP) and TheTradeDesk, enabling PeopleView audience segments to be applied on global marketing campaigns •Invited as a keynote speaker among 50 global speakers in DigiAsia 2018, a biannual event attracted around 70,000 attendees [Topic: AI-enabled Marketing with Social and Audience Data] [Related Links: https://www.eland.com.tw/20181120.html, https://www.eland.com.tw/20181219-2.html] •Developed and improved ML modeling algorithms, generated data quality metrics, conducted audience data analysis to improve product effectiveness that boosted CTR/CVR of the client's campaign for more than 50% •Streamlined and restructured cross-team communication and product development processes by incorporating Trello, Jira, and Confluence •Utilized prototyping tools including Axure, Balsamiq, and PowerPoint for product requirement gathering /analysis and UI specifications design

•Combined NLP/machine-learning techniques with social data analysis through OpView, an eLand-built leading social monitoring tool collected data from 20,000+ website channels, to generate commercial strategy insights for a global sport leading brand, a multinational furniture brand, and government agencies •Redesigned OpView for a major update by incorporating the latest UX philosophy and tools, improving the satisfaction of over 80% of current clients

•Analyzed global retail sales data of main product lines including desktop, notebook, and tablet to identify market trends and facilitate competitive product planning •Gathered, synthesized and interpreted geographical, economic, and other IT related data/indices to generate market insights for formulating actionable product strategies •Conducted quantitative evaluation for corporate strategic development and explored new business model of sports wearables •Involved in presentation material preparation for negotiation between business partners and board meeting

•Performed financial and strategy consulting for a business in an economically disadvantaged neighborhood •Identified the exorbitant cost of goods sold as the main problem undermining the business of the client •Created a new business model to increase the projected profit by 90% by expanding to the refurbished phone market •Optimized the client’s inventory management process by increasing the projected turn-over rate of inventory by 55% •Implemented QuickBooks in 10 weeks and trained the client to manage his business with financial figures