• 專案負責規劃線下行銷活動,以提升門店銷售業績。策略合作品牌包含:DJI大疆、Shure舒爾、BOOX文石、Aftershokz韶音等3C、時尚家電品牌。
Planned several activities online or offline for our business strategic partners. Such as brand DJI, Shure, BOOX, Aftershokz, etc.
•橫向整合集團內部事業單位資源(電子賣場及餐飲事業單位),以及合作10家以上的品牌資源,規劃與執行線下活動。
Partnered internal business units (consumer electronics merchandise department store and food and beverage industry) and external business partner resources to implement activities.
•有效與其他部門溝通活動、檔期支援商品與價格,更主動向外尋找異業合作,例如:健身房、補習班等,增加活動曝光面向,有效提升招募人數。
Coordinated and communicated effectively with other departments and cross-industry alliance.
•擔任活動負責人的同時,多次主持與串場。更在新媒體上有所產出,曾在一週內拍攝兩隻抖音短片,帶入品牌與商品,多方嘗試以新增關注人數。
Produced videos twice a week on Tiktok and gained 150% followers more than before.
•於2019年時舉辦超過50場活動,曾為門店增加10%的銷售量。
Planned over 50 activities in 2019. Had increased 10% sales performance.
•透過活動規劃與文案撰寫,並與設計溝通活動主視覺設計,運用自媒體進行活動宣傳,活動報名率最高曾達120%,活動實際參加人數曾超標160%。
By Using We media to recruit 120% customers more than goal.