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林巧真
行銷碩士
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林巧真
行銷碩士
幫助品牌在一開始的時候,有效率找到方向的品牌顧問 🌱
自由接案
中國文化大學
台灣台北市
https://drive.google.com/drive/u/0/folders/1NhRVmUHKLoz5E8TBynucD7CtGjgX5djk
Professional Background
Current status
Employed
・
Open to opportunities
Profession
Strategic Planner
・
Brand Marketer
・
Marketing Strategy Planner
Fields
Digital
・
Marketing / Communications
Work experience
2-4 years (2-4 years relevant)
Management
I've had experience in managing 1-5 people
Skills
Excel
Photoshop
Word
Canvas
powerpoint
Power BI
Adobe Illustrator
Adobe Photoshop
Salesforce
Google Analytics
Facebook廣告投放
CSS
HTML
Management
Languages
English
・
Fluent
Korean
・
Beginner
Dutch
・
Beginner
Highest level of education
Master
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
Brand Communications | Copywriting | Journalism | Creative Writing
Desired work locations
Taipei, Taiwan
Freelance
Full-time freelancer
Work Experience
Marketing & Brand Consultant
自由接案
・
Freelance
8월 2020
-
Present
Taipei City, Taiwan
自2020年起開始自由接案,建立個人作品。 接案過程負責的項目內容包含: 文案/產品行銷/數位行銷/品牌定位與規劃/視覺規劃 其中執行過的有: ✧ 韓國家電品牌LG_智慧家電年度廣告 ⇂ 2 支產品形象廣告、3 位KOL合作、官方YT 形象廣告點閱 300萬次up 廣告link:
https://youtu.be/DAGl1nW-cPg?si=bkcRtf8u6HN7TFdb
✧ LINE_LINE熱點 推播規劃與文章撰寫 ⇂ 前期:30 篇主題規劃與文章撰寫、40 位 IG部落客互惠合作洽談 後期:建立邀稿合作模式,由部落客撰寫文章 ✧ 網路保養品品牌 nomel 產品行銷與電商活動策劃⇂ 2 項新品規劃與推廣、2 個活動檔期活動規劃、1 場快閃店活動策劃 ⇀ 母親節檔期業績比較去年同期:23%up ✧ 網路選品店 Peace and Pieces 官網內容優化及文案撰寫 ⇂ 4 個品牌( 共 35項產品)品牌研究與故事撰寫、35項產品文案 官網link:
https://www.peaceandpieces.studio/products/labogie-proust-madeleine-candle-20221212202033
✧ SDGs instagram 社群行銷與內容撰寫 ⇂ 80 則貼文撰寫、4 位職人採訪撰稿、粉絲人數0 ⇾ 6000up ✧ Polo Ralph Lauren LNY 新品KOL專案執行 ⇂ 分析並簽下三組不同傳播方向的人選:王陽明&蔡詩芸、Kimberlly Chen、CrazzyJulia 從品牌提案到執案時間僅短短一個月的時間,農曆新年新品社群曝光為導向, 兩週曝光數共有50,372次、互動數共達41,482次。 以 story telling 的方式進行新品曝光,在急迫的專案中獲得有效率曝光且高互動率。
Assistant Sales Manager
La Prairie Switzerland
・
Full-time
6월 2021
-
5월 2022
・
1 yr 0 mos
✧ 運用 salesforce 及 Excel 分析銷售數據、CRM 數據 ✧ 每週2-3份銷售、產品與 CRM數據分析報表、月報表與季度報表 ✧ 4次(季度) 產品數量預估目標 ✧ 進出貨、銷貨庫存追蹤 ✧ Ecommerce 數據分析報表製作
Marketing & Sales department Intern
The Estee Lauder Companies (美商雅詩蘭黛集團)
・
Internship
1월 2019
-
1월 2020
・
1 yr 1 mo
✧ Excel 進行 CRM及銷售數據分析 ✧ 每週1-2份銷售、產品與 CRM數據分析報表、月報表與季度報表 ✧ 行銷活動協助 ✧ Pop-up store 專案參與規劃、執行 利用自己已熟悉的數據分析能力,幫助主管在訂定月目標及年目標上有很大的幫助。 ⇨ 每週該公司的產品出貨量及銷售量經分析,比較表現最好的產品與較差的產品;進行下個月目標與出貨調整,成功協助主管在下半年每季目標達成100-120% 在顧客關係管理 CRM上,提供從母親節檔期到週年慶期間到櫃索取最多品類的試用品資料,促成業務部與行銷部合作共同舉辦以該產品為主題的快閃店並推廣當時的新品;並在社群媒體上創造話題性及廣大的迴響。
領檯與公關
態芮法式餐廳
8월 2018
-
12월 2018
・
5 mos
與米其林官方/合作廠商/客戶接洽 國外信件回覆 / 包場活動安排
Education
中國文化大學
Master of Business Administration (MBA)
・
行銷碩士
2019 - 2021
Activities and societies
.協助行銷所的粉專經營與撰文 .在校外參加學生組織,必在其中擔任企劃組長;與組員員共同協 辦人數約300人的全國大學幹部活動。 .積極自由接案,建立個人作品累積實戰經驗
中國文化大學
Bachelor’s Degree
・
勞動關係學系
2015 - 2019
Activities and societies
.2018年曾到北京大學擔任交換生3個月,在學期間在北京大學自行籌畫一場邀請港、澳、陸生共同參加的運動會,撰寫企畫書送審並尋找工作人員及邀請當地同學,成功舉辦人數65人的運動會。
Description
勞動法律背景知識 人力資源管理相關技能 : 招募/薪酬管理
北京大學
Non-Degree Program (e.g. Coursera certificate)
・
Python 及使用者體驗設計
2018 - 2018
Licenses & Certifications
Adobe Photoshop CC 2015
Adobe office
Issued 6월 2020
・
No Expiration Date
BI 管理師
中華企業規劃資源規劃學會
Issued 6월 2018
・
No Expiration Date