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張嘉穎
行銷企劃
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張嘉穎
行銷企劃
【新聞背景 x 行銷思維】 新聞媒體與電商社群經營。社群經營操作、內容行銷、新聞稿撰寫、基礎剪輯與製圖能力、英語新聞編譯、廣播節目企劃等經驗。 【工作能力】 1.組織整合能力:主動成立LINE官方帳號作為會員經營之社群渠道,2個月間好友數從0提升至1200人,封鎖率維持2.5%。規劃與執行LINE官方帳號經營,含發送訊息則數規劃、會員經營、檔期活動執行。利用GA檢視成效,並優化調整以提升使用者體驗。 2.數據分析洞察能力:藉數據分析觀察粉絲互動、觸及人數等指標,並做小規模測試,以優化提升互動與轉換。對電商知識有基礎了解,成效檢視策略操作。 3.跨部門溝通能力:與廣告投手/商品PM 討論主力商品撰寫貼文角度,並根據討論建議結果,調整素材與貼文製作方向。檔期活動、社群活動規劃與設計溝通製作素材。
有你共創數位股份有限公司
世新大學
台灣台北市
Professional Background
Statut Actuel
Employé
Profession
Marketer
・
Community / Social Media
Fields
E-Commerce
Expérience professionnelle
1 à 2 ans (1 à 2 ans pertinente)
Management
None
Skills
Word
PowerPoint
Excel
Photoshop
Premiere Pro
Edius
Google Analytics
Facebook Ads
Google Ads
Languages
English
・
Courant
Highest level of education
Bachelor
Job search preferences
Desired job type
Temps plein
・
Intéressé par le travail à distance
Desired positions
Lieu de travail désiré
Freelance
Indépendant à temps partiel
Work Experience
社群企劃 Social Media Specialist
有你共創數位股份有限公司
・
Temps plein
juil. 2021
-
Présent
• 社群經營:電商Facebook/Instagram/LINE官方帳號經營。針對重點商品操作,與產品經理討論,提高貼文觸及、互動與轉換。隨時觀察趨勢並針對社群討論調整策略。 • 內容行銷/新聞稿撰寫:商品文章撰寫並發布媒體平台,媒體監測。優化網站內容以降低跳出率,提出經營策略以提升文章觀看數。 • 指標數據分析:Google Analytic/Facebook洞察報告數據分析,優化社群經營方向。
內容行銷工讀生 Content Marketing Intern
順利智慧 Cyberbiz
janv. 2021
-
avr. 2021
・
4 mos
• 內容行銷:利用SEO架構,完成一篇3000~5000字文章,善用Google Trend、Google Search Console比較關鍵字,提高網站流量及導購 。 • 搜尋彙整資料:以及大量資料彙整、視覺化做成圖表輔助讀者閱讀。知悉B2B、B2C業務範疇,了解如何運用內容行銷優化品牌廣宣內容、流程及產品。 • 文案撰寫:調整文章架構,兩週內90%→65%;一個月內每天產出文章字數2000→3500+資訊圖表。
影音時事組 工讀生
精鏡傳媒—鏡週刊
avr. 2020
-
août 2020
・
5 mos
工作內容:影音剪輯、採訪 • 時事影音剪輯:搜尋時下最熱話題,於有限時間內蒐集素材並準確標示來源,完成1~3分鐘的短影音。 • Youtube、臉書小編:搭配議題關聯性,下準關鍵字以吸引原訂閱觀眾以外的目標群眾。 • 外出採訪、剪輯:自2020年7月開始跟隨正職主管外出採訪,以兒少議題為主,實戰演練臨場訪問技巧,與磨練有限時間蒐集整理素材的能力。
編譯工讀生
世界民航雜誌
août 2019
-
mars 2020
・
8 mos
工作內容:編譯、影音剪輯、臉書小編 • 影片配音剪輯:雜誌影片後製與配音,後接任松山機場及民航局配音。 • 臉書小編:編譯國外新聞,抓取重點濃縮至100字,搭配關鍵字操作提升與粉絲間的互動。觸及人數由11,899至25,766次,文章互動數由1,487至3,414次,影片觀看次數最高達163,458次。
Education
世新大學
Bachelor’s Degree
・
新聞學系
2017 - 2021
東海大學
Bachelor’s Degree
・
國際經營管理(英語專班)
2016 - 2017