Cheryl Lee Congdon is a veteran sales professional with impact-driven experience generating value for organizations at regional and national levels. In a role as Los Angeles Times, Senior National Account Executive, Cheryl L. Congdon focused on the travel and entertainment niche and gained recognition for successfully developing strategic digital & print solutions for major industry partners. Among Ms. Congdon’s accomplishments was facilitating sponsorships for the Travel & Adventure Show, Festival of Books, Taste of LA, and other signature events. She also guided sales, advertising, events and publishing of Tribune Media assets such as the yearly Hawaii Travel Guides and quarterly Las Vegas Travel Guide. Having secured major individual accounts, an emphasis was on customized advertising and cross-marketing programs that delivered consistent sales results. Cheryl L. Congdon has also managed dynamic teams for What's On the Las Vegas Guide titles in launching advertiser-driven niche publications such as Club Planet Magazine, What's On Henderson, and What's On Summerlin. Her client-side accomplishments extend to working as a strategic media buyer and planner with Caesars Entertainment in the early 2000s. Cheryl Lee Congdon coordinated with major media partners in the negotiation of major print, broadcast, and outdoor advertising contracts that generated sales and brand awareness.