2014-2018 was worked in GroupM (with MEC & Maxus)
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WaveMaker(Maxus) - Global Media Agency, Taipei city, Aug 2016 - Jun 2018
Digital Manager (Digital media planning & buying)
●Jetstar, Brita,NIVEA,SUBARU,Sheraton and Black Rock
●Annual plan strategy
●Lead team to achieve specific campaign objective and media goals (KPI and Cost-Efficiency driven)
●Digital media of planning, buying and analyzing. (Pre-buy forecast and Post-buy evaluation which including digital media strategy, resource allocation field.)
●Monitor all of media performance on CPM, CPC, CPA and CPV…etc. while campaigns on air then find the insights to analyze and optimize not only during campaign period, but also in the coming campaign.
●Conversion analyst
●Media partner management
●Digital trend analyst
●Digital training for client
There are a few interesting things which is what I did in Maxus & WaveMaker
Jetstar: We review the pass data before 2016, and re-setup the media strategy and structure of annual plan. we convince client of a new technology of 3rd party tracking on focusing digital advertisement optimization in order to get a better media result. In 2016~2018, our team decrease almost 20% CPA in each year, and earn the best review in all APAC team.
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MEC - Global Media Agency, Taipei city, Sep 2014 - Aug 2016
Digital Associate Manager (Digital media planning & buying)
●KFC, Yahoo EC, OSIM, Black Rock, ASO, Audrey, Brita, Spring Thunder, VEDAN are the main clients
●Lead team to achieve specific campaign objective and media goals (KPI and Cost-Efficiency driven)
●Digital media of planning, buying and analyzing. (Pre-buy forecast and Post-buy evaluation which including digital media strategy, resource allocation field)
●Monitor all of media performance on CPM, CPC, and CPV…etc.while campaigns on air then find the insights to analyze and optimize not only during campaign period, but also in the coming campaign
●Cooperate with media of magazine to come out advertorial
●Media partner management
●Digital trend analyst
There are a few interesting campaigns which is what I did in MEC
1. Spring Thunder(我的少女時代): We use theme song to bring SOV before the movie, and use KOL and content farm to create several content (e.g. old pass thing or memory)
2. VEDAN: We film an online video with 叫賣哥, and this video create an immense response on social network