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May 2019 - September 20212 yrs5 mosBuilt things and researched the solutions for the team. - Built interactive applications (web and mobile) with custom CSS and React.js - Built ERP systems with sophisticated business logic - Co-worked with product people (product manager, UI/UX designers, and other developers) closely
Category Management Planner
April 2018 - June 20183 mos- Defined, implemented and executed the business development/growth strategy for the category - Developed online merchandising and promotion proposals to achieve sales targets - Utilized data to innovate new ideas and improve SOPs to drive continual optimization of marketing campaigns.
October 2017 - November 20172 mos- Created and maintained e-commerce and gaming ad campaigns in Appier proprietary product. - Co-worked with account managers, product managers on various projects to meet clients' needs.
September 2015 - January 20171 yr5 mos- Customized Facebook advertising strategies for various gaming proposals with different budgets and periods. - Launched 50+ games by creating multiple campaigns and utilizing A/B testing to find optimization strategies. - Analyzed game features to develop effective advertising content for targeted audiences, conceived creative making ideas and revised copies/creatives provided by clients. - Educated clients on platform services and capabilities and resolved all client inquiries regarding advertising optimization.
2011 - 2015・ 3.9/4 GPA
Activities and societies高雄地區校友會
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