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Hua-Xuan Chang
社群行銷 @ yes123
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Hua-Xuan Chang
社群行銷 @ yes123
-近期經歷- 我於銘傳大學商業設計系畢業,去年一月起在yes123求職網任社群行銷一職,專門處理與社群相關之業務。yes123社群為二人團隊,我主要負責貼文計畫擬定及撰寫、數據成效分析、協助或獨立製作貼文素材、回覆粉絲訊息、聯絡書商洽談合作及將書摘文稿轉載至yes123網站。 -專業績效- 在我加入社群團隊後的半年內,貼文平均原生觸及率提升了6成,由3117成長至5126。同時也擬定了有6000平均原生觸及的每周職場法律貼文,除了用優良內容帶來的觸擊數外,也為公司樹立願意幫助求職者的正面形象,增加TA對我們的好感。 此外也建立粉絲回覆、書摘文稿轉載等SOP。以增加工作精準度並減少耗費時間,並加快新進員工熟悉規則之速度。 -個性專長- 自認為重度社群使用者,除了公司粉專外也經營個人的娛樂向粉專<無意義nonsense>,目前已累計14K粉絲。其內容以無俚頭梗圖或時事梗為主,因此對時事敏感度高、了解年輕族群生態且擅長以幽默感吸引粉絲。 此外我也在一個四萬人的FB粉絲團擔任管理員,與其他管理員共同制定管理規則、違規回報紀錄方法。能夠順暢與團隊溝通,並有效分工合作。 -未來願景- 未來希望補足GA分析、FB廣告策略能力,增加行銷能力和洞察力。
yes123
銘傳大學
台灣台北市
Professional Background
Situación actual
Empleado
・
No está abierto a oportunidades
Profession
Community / Social Media
Fields
Recursos Humanos
Experiencia laboral
1-2 años (1-2 años relevante)
Management
Ninguno
Skills
photoshop
Illustrator
word
Excel
Languages
Chinese
・
Profesional
Highest level of education
Bachelor
Job search preferences
Desired job type
A tiempo completo
・
Interesado en trabajar a distancia
Desired positions
內容行銷、行銷企劃、社群小編
Lugares de trabajo deseados
Taipei, Taiwan
・
New Taipei City, Taiwan
・
Taoyuan, Taoyuan District, Taoyuan City, Taiwan
Freelance
No freelance
Work Experience
社群行銷
yes123
ene 2020
-
Presente
1.擬定貼文計畫 2.貼文素材製作、撰寫文案 3.成效數據分析、策略修正 4.社群媒體訊息回覆 5.管理FB.IG等社群網站、粉絲團、社團 6.與書商洽談合作事項 7.轉載文章至公司網站 重要績效 入職半年內,粉絲專頁自然觸及成長60% 設立粉絲回覆、書摘文稿轉載等SOP。增加工作精準度並減少耗費時間
Education
銘傳大學
Bachelor’s Degree
・
商業設計
2012 - 2016