Served brands in the Electronics/cosmetics category such as HP and TKLAB in regional digital communication. Led communications with KOLs/celebrity endorsers for brand collaborations. Managed client's regional social media platforms: Facebook, Instagram, to deliver always-on content and activations, and monthly social report analysis. Assisted in the planning and execution of commercial shoots, further monitored the production on-set.

Served brands in the Electronics/Food & Beverage category such as Samsung, Diageo, and Coca-Cola in regional IMC communication. Led communications with KOLs/celebrity endorsers for brand collaborations. Led the client’s official site re-launch project through brainstorming ideas and further assisted with the site's front/back-end development. Assisted in the planning and execution of commercial shoots, further monitored the production on-set.

Served brands in the travel/FMCG category such as Korean Air Top five client in Shanghai, Abu Dhabi Tourism Board, and Chivas in global IMC communication. Planned and executed IMC campaigns to raise client's brand awareness and sales number in key markets. Assisted in the development of client's WeChat Mini-program in response to improve overall CRM and overall ticket sales. Operated client's global social media platforms Facebook, Instagram, WeChat, and Weibo to deliver always-on content and activations, monthly social report analysis.

Managed daily communication between client and internal teams creative, planning, media, in response to requests and initiatives. Handled the creation of advertising materials ATL and BTL . Handled finance related work, including third-party payments and monthly invoicing and billing to the client.