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洪慧婷
副理
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洪慧婷
副理
擁有超過10年的行銷實戰經驗,從小型檔期企劃到大型活動舉辦,從紙本DM到數位宣傳曝光,從對內活動提案到對外媒體公關,都能順利完成;同時具備品牌經營管理能力,善與人溝通,帶領團隊達成公司目標。
宏國建設股份有限公司
University of Leicester, UK
台灣新北市
Professional Background
Current status
Employed
Profession
Marketing Operations
Fields
Consumer Goods
Work experience
10-15 years (10-15 years relevant)
Management
I've had experience in managing 15+ people
Skills
Word
Excel
PowerPoint
Outlook
Photoshop
Marketing & PR
Communication Skills
Budgeting & Forecasting
SAP ERP
Languages
English
・
Fluent
Chinese
・
Native or Bilingual
Highest level of education
Master
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
Desired work locations
Freelance
Part-time freelancer
Work Experience
行銷經理
宏國建設股份有限公司
・
Full-time
Jul 2022
-
Present
Taipei City, Taiwan
宏國建設行銷機經理,負責品牌行銷策略擬定與執行 集團旗下新品牌「五感十築」品牌行銷策略與執行 媒體投放規劃、洽談與執行,網站內容經營與數位宣傳成效監控 CRM顧客關係維護與經營活動策略
自營事業部 品牌副理
新光三越百貨股份有限公司
Jul 2020
-
Mar 2022
・
1 yr 9 mos
Taipei City, Taiwan
Harrods品牌副理,負責經營策略擬定、經營、管理 品牌年度營運計劃規劃,預算編列、執行與掌控 經營數據分析評估與建議 監測產品市場需求,制定經營策略,開發市場機會 領導總公司4人團隊(含營業、商品、行銷、財務各一名),管理店櫃20名銷售人員
自營事業部 行銷課長
新光三越百貨股份有限公司
Jan 2016
-
Jun 2020
・
4 yrs 6 mos
Harrods、好好集雙品牌行銷主管 雙品牌年度行銷策略規劃,行銷預算編列、執行與掌控 行銷活動成效數據分析評估與建議 監測產品市場需求趨勢與潛在顧客開發 品牌媒體公關宣傳主要窗口,媒體廣告投放與規劃 數位行銷策略擬定與執行,網路內容經營 領導行銷4人團隊,組內溝通與管理 ‧ 舉辦4屆好好集-有好市集活動,每場參加人數超過千人以上 ‧ 連續5年舉辦Harrods-耶誕POPUP Store活動,每場參與人數超過千人以上
行銷組長
新光三越百貨股份有限公司
Jul 2011
-
Dec 2015
・
4 yrs 6 mos
Harrods、好好集品牌年度行銷活動規劃、年度預算編列執行、異業結合活動推展 顧客管理-分析主顧客客層輪廓、消費習性,制定合宜的顧客促動活動 媒體公關宣傳規劃-平面、電子媒體宣傳曝光規劃與洽談,廣告投放 年度行銷預算編列、執行 2015年初開始好好集品牌創立、開店提案,並於同年7月開幕(目前7家櫃位) 粉絲團經營-粉絲團PO文計畫、舉辦線上集客活動,分析粉絲線上使用習慣,提升效益
行銷專員
新光三越百貨股份有限公司
Apr 2009
-
Jun 2011
・
2 yrs 3 mos
Harrods品牌檔期行銷活動規劃、執行、結案數據分析 檔期活動規劃與執行,實際執行成效檢討,活絡品牌聲量 開發獨家在地商品-英式中秋月餅禮盒 現場活動舉辦-不定期舉辦體驗講座、現場集客活動
採購專員
新光三越百貨股份有限公司
Jan 2008
-
Mar 2009
・
1 yr 3 mos
Harrods年度商品採購、市場分析、進出口報關、庫存管理 制定批次進口報關流程 規劃年度進口時程,降低進口報關費用,穩定安全庫存
消金理財專員
台新國際商業銀行
Jul 2003
-
Jun 2006
・
3 yrs 0 mos
個人消費金融貸款部門專員,開發個人消費貸款需求的顧客並協助完成貸款流程。 派駐至台新銀行城東分行成為分店專職貸款顧問,協助處理顧客貸款問題。
Education
University of Leicester, UK
Master of Business Administration (MBA)
・
MBA
2006 - 2008
輔仁大學 Fu Jen Catholic University
Bachelor’s Degree
・
企業管理學系
1999 - 2003
台北市立松山高級中學
High School Diploma
・
普通學科
1996 - 1999