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Jordayna McDowell
Search Account Specialist
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Jordayna McDowell

Search Account Specialist
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Microsoft Advertising
Sydney NSW, Australia

Professional Background

  • Current status
  • Profession
  • Fields
  • Work experience
  • Management
  • Languages
    English
    Professional
  • Highest level of education

Job search preferences

  • Desired job type
  • Desired positions
    Sales
  • Desired work locations
  • Freelance

Work Experience

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Search Account Specialist

Nov 2020 - Present
Key Tasks • Managed strategic partnerships with a diverse range of agencies and direct advertisers • Managed 480 accounts across all verticals • Conducted recurring meetings with 30+ advertisers to optimise PPC strategies and opportunities • Lead scaled sales efforts for SMB platinum team and shared activities with the wider AUNZ team • Maintain functional knowledge of new features and products across Microsoft Advertising Results • Consistently achieving sales targets and consistent revenue growth • Lead scaled virtual event with a 2-week turnaround with higher attendance than regular events • Reactivated a high-priority dormant client within first 3-months in role
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Co-Founder

Apr 2020 - Dec 2020
9 mos
Key Tasks • End-to-end business creation and operation • Managed end-to-end marketing and lead generation • Nurtured sales leads and closed new business • Managed SEM and Social acquisition channels Results • Successfully secured and delivered several clients and projects • Facebook content marketing campaign delivering 250 leads • Established partnerships with app development agencies delivering ongoing leads at zero cost
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Marketing Executive

Sep 2019 - Apr 2020
8 mos
Key Tasks • Partnered closely with sales to create clarity, generate energy and deliver results • Managed end-to-end execution of scaled events, webinars, digital and social content • Worked across multiple functions and collaborated with local and global stakeholders • Utilised web analytics and reporting to drive data-orientated results Key Results • Delivered global first MSA acquisition and SMB events at the Sydney Microsoft Store • Established scalable in-person and virtual event strategy for the sales team • Implemented scaled insights' publication process to deliver more robust material
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Marketing Executive

May 2018 - Sep 2019
1 yr 5 mos
Key Tasks • Sales team training • Product GTM plan and sales collateral • Event and webinar management • Agency and Trade Press collaboration Key Results • Built website chat bot inc. web enquiries by 113.2% • Delivered 1000+ leads for sales with event and content campaigns
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Marketing Coordinator

Aug 2017 - Apr 2018
9 mos
Key Tasks • Sales proposal overhaul and restructure • Email marketing and software rollout Key Results • Implemented automated sales proposals

Education

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