Developed and maintained websites for a diverse clientele using WordPress, Squarespace, and Wix, focusing on technical aspects and SEO optimization. Additionally, regularly updated web pages, created blogs, and optimized content for SEO. Took on projects involving website development to meet clients' specific needs and preferences, including building new sites or landing pages. Ensured regular content updates to improve user experience and SEO performance. Utilized SEO tools to analyze website performance and identify areas for improvement. Collaborated with the marketing director to devise effective B2B and B2C marketing strategies. Created and managed social media content across multiple platforms, utilizing tools like Canva. Conducted analytics using Google Analytics and reported key performance indicators monthly for strategy improvement.

Collaborating with the therapy company's team to understand their business needs and user requirements, and translate them into a design brief and user stories. Conducting user research and usability testing to gather feedback on the initial design concepts and iterate on them to create a user-friendly, accessible and engaging mobile website. Designing the visual elements of the website, including typography, color palette, iconography, and layout, to align with the company's brand guidelines and create a cohesive user experience. Using Figma to create high-fidelity prototypes and wireframes, which were used for user testing. Working closely with the development team to ensure the design was implemented accurately and efficiently.

Created and improved visual designs to catapult website forward in terms of looks and usability. Prototyped solutions to verify alignment with customer and organization objectives. Developed site content using programs like Figma. Brought mock-ups to life with HTML, CSS, JavaScript, and React.

Developed the InAPulse website using React and MUI collaborating with UX designers and project managers. Improved and designed new layouts to achieve usability and performance objectives. Created video and digital marketing materials to support marketing efforts. Updated web pages and social media profiles to reflect proactive strategies and engage customers. Identified and analyzed user requirements, procedures and processes to develop optimization strategies for launch.

Provided outstanding service to new and long-standing customers by attending closely to concerns and developing solutions. Increased revenue by designing and enacting marketing strategies including creating marketing graphics that were attractive and high-quality using Canva. Received, checked-in and stocked merchandise throughout store, helped maintain store inventory levels and assisted with orderliness and cleanliness of sales floor and stock room.