7月 2017 - 現在
- Lead the marketing team in creating 4 successfully funded crowdfunding campaigns, generating a combined pledge of over $450, 000.
- Generated over $100, 000 in sales for a preorder campaign on client's own ecommerce website over a preordering period of 30 days.
- Generated weekly report by analyzing data and key metrics across multiple analytics mediums to discuss with client's on additional marketing plans.
- Strategize brand development of all client's on how to outreach, engage, and build brand awareness and brand equity for client's branding efforts.
- Lead creative directions in generating all marketing collaterals for client's for product and brand promotions, including media kit design, visual storyboarding, website design, email drip campaign, and online ads.
- Directed and cooperated with overseas media in generating media coverages for client's brands and products, list of medias includes :
o Engadget, Gizmodo, Digital Trends, Yanko Design, Esquire, Trendhunter, Geeky Gadget, NewsAtlas, Yahoo
o Researched and liaised with micro and macro influencers in help generating creative content as well as spreading the client's brands to their list of followers.