Jun 2016 - Present
The Burger Collective is a social media app dedicated to burgers. Users are able to share reviews and browse over 3000+ burger locations across
Australia Restaurants owners are able to list their business for free, and can immediately start advertising to the 60, 000+ app users.
The Burger Collective saw me sitting at the intersection of Product and Marketing giving me a strategic blend of creation and growth of digital products.
We have 3 core products across our platform - mobile apps (iOS and Android) ,
Web app and merchant CRM.
This suite of products has seen me utilize a number of different platforms to create, optimise and grow - Keystone, React Native, Google Analytics,
Facebook Ads, Google Search, Fabric, Mixpanel, Invision and Notion.
Over at The Burger Collective I achieved :
60, 000 mobile app downloads
18, 000, 000 in app engagements
12, 000 app MAU
20, 000 web MAU
125, ly page hits
2, 800, 000 Google Search impressions
Structured review data appearing on Google Business listing for partners
#1 Page Ranking for over 300 partners