Tagtoo Advertise Support
Developed custom, high-performance JavaScript crawlers tailored to specific e-commerce client needs. These crawlers automated data collection, resulting in 80% reduction in manual effort for advertising campaign setup.
Automating Data Collection and Ad Targeting
Leveraged crawlers to extract product information and send targeted events to advertising channels (Google, Facebook, TikTok), enabling more efficient ad targeting and campaign optimization.
Streamlined Data Flow and Product Catalog Creation
Utilized Django to build robust data pipelines that interface with PostgreSQL and MySQL databases. This streamlined data flow for e-commerce information and enabled the creation of comprehensive product catalogs for advertising purposes.
The resulting product catalogs, built on Django, facilitated the development of highly targeted advertising campaigns that achieved a 50% increase in conversion rates.
Data-Driven Optimization for Improved Performance
Collaborated with business and advertising teams to analyze e-commerce data and optimize advertising strategies. This data-driven approach led to a 20% improvement in return on investment (ROI) for advertising campaigns.
Ongoing Support for Campaign Success
Provided ongoing support and consultation on optimizing ad targeting, budget allocation, and campaign performance metrics.