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I’m an experienced growth & UX designer, I had experience in an international E-commerce team and cross-function growth team. With my business background and master’s in human-computer interaction, I can integrate user needs and deliver appropriate and innovative user experiences that contribute to business requirements by data-driven experiments.  I’m always curious about new technology and user-centric innovations, and I dare to try.

• Msc. HCI Project: UX study of 360 VR contents on the social platform
- User study (contextual interviews, collection of requirements, personas, scenarios, conceptual design)
- User Testing (mock-ups, high fidelity prototype, wireframe, cognitive walkthroughs, user trials, )
- Evaluation (usability testing, questionnaires development, statistic evaluation and analysis)

• Major in study human performance, design ethnography, cognitive ergonomics design, mixed reality, human-computer interaction and information visualization.

• Conducted qualitative research (experimental design, selection and recruitment of subjects, direct/indirect observations, interviews, questionnaires, prototyping, design iterations, user trials and ethical considerations)

• Understanding of cognitive psychology and ergonomics principles (human workload, situation awareness, mental models, decision support systems and biases)


Please see related works in the following links
- Mixed Reality design 
http://sahachuang.com/project/mixed-reality-game-design
- Fitness System Design 
http://sahachuang.com/project/homehub-design
- MSc. Project 
http://sahachuang.com/project/360-vr-app

University of Nottingham

National Chung Hsing University

University of Innsbruck

Growth&UX Designer

Saha Chuang

漸強實驗室 Crescendo Lab Ltd.

Senior product designer

台灣台北市

AAPD - As a product designer

Figma 課程助教

Arc & Codementor

Product designer

※ Responsibilities
- Participated in Growth projects as UIUX designer and project owner which contribute to business goals (Acquisition, Activation, Retention)
- Design cross-platform user experience and interface that serves in localization solutions.
- Deploy user tests with user researchers to collect qualitative data for several projects.
- Employs data-driven approach in experiment design and makes strategic decisions based on data analysis that aligns with key metrics.

※ Projects
- Developed UI solutions for redesigning the interface for 2C2P Thailand checkout procedures.
- Responsible for Pinkoi Flagship shop traffic optimization project which resulted in increasing 126% of brand page traffic.
- Took part in UIUX design for large campaigns such as Anniversary and Xmas. And designed various types of game flows and UI.

Pinkoi

Growth Designer

- 與行銷企劃團隊合作，設計活動檔期之RWD網頁切版(熟捻Html、CSS，從無到有製成網頁)
- 數位行銷視覺設計、影片剪輯，例：官網Banner、FB粉絲專頁、Instagram的廣告文宣、EDM等
- Mobile App、Mobile Web、Desktop、全平台使用者介面UI與互動模式UX優化，上線測試與修改
- 跨部門合作，提供線上/線下(O2O)商業廣告設計解決方。例：印刷文宣
- 使用GA對設計項目成效分析與調研

※ UX Research
- Deploy eye-tracking experiment with NCTU Lab to investigate the usability of navigation. Understand user story to optimize user interface and lower bounce rate effectively.
- Analysis user behaviour by Google analysis, heatmap, A/B testing and questionnaires and improve Web/mobile interface, filter and checkout procedure to enhance conversion rate.
- Represent as lead UX Referent to help holding UX workshop in projects and monthly UX conference which helps to create innovation and on-job training.

※ Web Design
- Spearheaded the launch of Decathlon's e-commerce platform in Sept. 2015 by developing user interface architecture and navigation schemes creating over NT$ 100M TO in the first year.
- Developed UI solutions for redesigning the interface for checkout procedures, FAQ, and other E-commerce projects.
- Performed front-end development (HTML5/CSS3) for interactive and multiple web devices to improve usability and optimize user experience.
- Visualized and created marketing content, promotions for email marketing and designed both online and offline commercial materials.

台灣台中市

Decathlon Taiwan 台灣迪卡儂

Lead Web Designer

※ Participant in system planning for volunteer management system of Taiwan International Cooperation and Development Fund.
※ Conducted interviews with clients to determine their needs and formulated action plan to achieve them.
※ Assisted to develop site architecture, wireframe, and User Interface specifications for several projects.

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