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鄭宗碩
行銷企劃經理
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鄭宗碩
行銷企劃經理
接觸網路媒體近10年時間,PC端媒體、社群媒體進而APP媒體皆有所涉獵。 接觸過各式各樣產業,不論DS、中小型企業,品牌、電商、旅遊、教育甚至是遊戲產業皆有接觸。 純粹喜愛研究數據也樂愛分享經驗、建議規劃給客戶們學習選擇。
猿聲串動行銷股份有限公司
輔仁大學
台灣台北市
Professional Background
Situación actual
Profession
Fields
Information Services
Experiencia laboral
6-10 años
Management
Skills
FB廣告操作及投放
Google Analytics
Microsoft Office
Appsflyer
yahoo原生廣告
Yahoo Search Marketing
Google AdWords
Google Ads
Line ads
電視媒體規劃
Highest level of education
Bachelor
Job search preferences
Desired job type
A tiempo completo
・
Interesado en trabajar a distancia
Desired positions
Lugares de trabajo deseados
Freelance
Work Experience
行銷企劃經理
猿聲串動行銷股份有限公司
feb 2016
-
Presente
1.猿聲是橘子集團底下媒體採購公司,以遊戲客戶為主要服務對象(全產業皆服務) 2.初期在媒體採購部門做規劃及購買 3.後接管行銷企劃部門,主要負責協助客戶做全媒體企劃做規劃,線上全媒體、線下電視+戶外媒體、創意網紅廣告發想等服務內容,並帶領2名業務+2名企劃人員協助做專案規劃及業務開發。 4.LINE TW 中國廣州說明會 媒體專案顧問講師 5.曾任蝦皮大學FB廣告教學講師 6.主要成功案例:天堂M、天堂online、新楓之谷、熱血江湖、星城online、神來也德州撲克、烈火如歌、蝦皮購物等
社群經理
捷喜多媒體股份有限公司
jul 2015
-
feb 2016
・
8 mos
1.JUKSY線上流行雜誌粉絲團成功將100萬擴增至120萬粉絲 2.將JUKSY社群推廣轉型成流行平台JUKSY街星,建立內容定位 3.協助業務端專案計畫及FB廣告操作投放
網路廣告操作顧問
生洋網路股份有限公司
feb 2012
-
may 2015
・
3 yrs 4 mos
1.Yahoo!奇摩網路廣告產業認證分析師 2.Yahoo!奇摩關鍵字廣告培訓講師 3.生洋網路產業達人:Facebook教育產業 4.網路廣告行銷規劃及分析建議 5.Yahoo!奇摩&Google關鍵字及網路廣告操作: EX:iKala媒體、宜蘭童玩節、高雄電腦展、資策會、雅光企業、唯豐肉鬆等 6.Facebook網路廣告操作: (EX:康軒文教集團、頂新集、台灣雅聞倍優、H&D家具、50%服飾、巴黎草莓、貓咪曬月亮、Skin Food、新光三越、vacanza、自在服飾等
個人保險行銷企劃人員
台灣產物保險股份有限公司
jul 2011
-
mar 2012
・
9 mos
1.各策略聯盟公司報表製作及其行政事務。 2.公司內部預算編列及業績分析、追蹤。 3.撰寫VBA及SQL指令協助報表自動化及公司內部資訊溝通橋樑。 4.協助同事訂定個人性險種包裝行銷企劃。
Education
輔仁大學
Bachelor’s Degree
・
統計資訊
2004 - 2008
Actividades y sociedades
在校曾擔任過系學會副會長,系壘隊長,社團社長等幹部,時常接觸來自各系各班的人,不僅從中學習如何團體合作及了解其重要性,同時得以訓練人與人的溝通技巧,造就建塑成自我負責任的個性與良好的人際關係,進而培養了遇挫折的抗壓性與積極的工作態度。