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運用Hotjar, GA4等數據監測工具，得到網站優化洞察，執行網站優化方案後得到比其他版本較高的轉換率。

Growth Marketing Project- A/B Test

Data Analytics Consultant | GA4 360, GTM, GMP Certified

李郁萱

．Excellent logical and organizational abilities in problem-solving.
．Proficient in listening and understanding underlying needs.
．Data analyst with experience in digital marketing strategies and UX optimization on web/app. 
．Adept in Google Analytics (GA, GA4 360), Looker Studio (Data Studio), Google Tag Manager, Google Ads, and SQL.
．Experienced in working cross-functionally with product, engineering and marketing teams.

Google Certificated：https://skillshop.credential.net/profile/yuhsuanli728950/wallet

海報發表：
人魚運動的學員參與動機初探
休閒潛水活動與跨領域藝術行銷之成效探討
紀錄片《Mermaids》中美人魚運動的符號意義探討

論文題目: 水中凝視 人魚運動中的自我呈現與認同初探
透過高夫曼的自我呈現理論模型，探討參與水中人魚活動的人是否會因為外在的因素改變對內的自我認同

National Taiwan University of Sport

論文專題: 電影《記憶拼圖》(2000)中的符號解讀: 拍立得、紙條、刺青及角色人物山米

本研究將以兩大方向：敘述分析及電影符號學分析探究電影《記憶拼圖》當中的三大線索：拍立得、紙條、刺青及人物角色「山米」背後的符號意義是什麼？及在時間的遞迴中，導演如何運用重複出現的這三個線索建構出整個影片？


I-Shou University

CloudAD 雲數位

Data Analyst

Google Analytics Data analysis/integration/settings/applications/Debugs
GMP related product consultation and setup (GTM/GA4 360/Looker Studio/Optimize)

• Found the key metrics of client websites, fully deployed the GA4 data collection environment, and created a visualization dashboard. Client feedback indicates a 20% reduction in communication time costs across regions and departments.

• Conducted marketing data analysis based on client needs and provided optimization recommendations after data insights. Clients provided feedback indicating a 25% efficiency improvement in data-driven marketing decisions.

•Assisted GA4 360 clients with troubleshooting needs, used BigQuery to identify abnormal raw data, and consulted with Google Support Ticket for investigation.

•Previously served industries including: International OT brands, e-commerce groups, apparel and cosmetics groups, and financial holdings.

•	Assist maintain Google Analytic (GA360) and Google Tag Manager for 160 countries.

•	Analyze the 2B website’s data and produce the dashboards for the regional offices and the headquarter marketing team of BenQ, which provide intuitive data analyzing conditions and improve efficiency of websites data understanding.

•	Propose the website optimize recommendations to the website department base on data insight.

BenQ Corporation 明基電通股份有限公司

Marketing Data Analytic Intern

•	Running online and offline brand marketing events, drawing 2,000 followers in a single online activity and reaching 40,000 online viewers in a live activity.

•	Performing both online and offline product marketing events, having the profits increased by 20%. compared to the previous year after taking over.

•	Cross-industry marketing cooperation with platforms including 17 live, Zhongyou Department Store, Taiwan Beer, Muii Swim, Reddot-Hotel, etc.

•	Social media management including Facebook fan pages, Instagram accounts, Google Business and official websites.



Divecube Hotel Co., Ltd.

Brand Marketing Manager

•	Assisting B2C customers in successfully purchasing our services and courses.

•	Running oversea off-line marketing exhibitions in Great China and Singapore.

•	Developing business in Taiwan and assisting courses arrangement .

•	Facebook fan page management, including messages replying, uploading marketing posts etc.


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