Feb 2021 - Present
• Executed 9+ quantitative projects and assisted in executing 2 qualitative projects in mystery shopper, audits, customer satisfaction, brand affinity, product testing and so forth; responsible for client communication, internal resources coordination, research design or modification, data analysis and report writing.
• Provided actionable strategies with numerical and behavioural evidence to optimize customer and user experience.
• Mainly focus on but not limited to automobile & FMCG industries; served clients includes Mercedes- Benz, Jaguar, Land Rover, BMW, Volvo, Taiwan High Speed Rail, Japan Tobacco International, Pernod Ricard, etc.