//assets.cakeresume.com/assets/contentarea/contentarea-2d64eca8dae2a1ffb31e0fb1df887bbad072c7c19734d7d30fa14884bbcc299a.css

Google My Business

Google

Google Analytics Certification

SEMrush SEO Toolkit Exam

SEMrush

Google Ads Display Certification

Google AdWords Search Certification

Digital Sales Certification

A driven growth marketer who prioritises technology, boasting over 5 years of experience in areas such as growth, digital marketing, software as a service, and e-commerce, with a diverse background across Australia, Thailand, and Taiwan.

- Marketing Management
- Strategic Branding Management
- Marketing Research
- Pricing Strategy
- Consumer Behavior
- New Venture Creation and Opportunity Evaluation
- Financial Analysis and Planning
- Supply Chain Management

Thammasat Business School (法政大學 - 泰國前二大)

中國文化大學 PCCU

Growth Hacker | Digital Marketing Consultant | SAAS

Trent Fan

Ematic Solutions  Inc.

Growth Marketer

我是右邊那位，有機會聊聊行銷吧！
#tech #growth #education

A marketing & technology consultancy.

- Plan and execute marketing campaigns to elevate brands and services to new heights.
- Collaborate with cross-functional teams, such as engineer, design, PR, customer success, ops etc.
- Craft client-centric marketing strategies that are both cost-effective and results-driven.
- Lead the charge in the development of the Shopify market in TW, HK and CN.
- Host a cutting-edge marketing event that positions your organization at the forefront of ecommerce in 2023 with Shopify, Klaviyo, and Optimonk
- Engage with clients in meetings, pitching ideas and building relationships through sharing extensive marketing knowledge.
- Collaborate closely with a wide range of global Martech tools, including Mixpanel, Klaviyo, Shopify, Optimonk, Braze and many more.

台灣

Singapore

Spaceship is ambitious to be the game-changer in the traditional logistic industry. With courier service partners, users can enjoy exclusive discounts for international shipping. 

- Discover chances to introduce and enhance marketing strategies.
- Take charge of and implement successful performance marketing.
- Analyze, suggest, and improve marketing efforts to enhance return on investment.
- Conduct A/B testing and multivariate tests on website landing pages and online advertisements.
- Recognize market opportunities, hazards, and obstacles, and respond accordingly.
- Collaborate closely with design, operations, sales, and product teams.
- Manage a growth initiative that has the potential to produce recurring revenue.

Acheivevntment
- Built a referral program from scratch with a team

Hong Kong

香港商小飛船科技有限公司台灣分公司

- Boost revenue along the conversion process and throughout the user experience.
- Evaluate the website and optimise SEO.
- Perform ongoing Google ads management.
- Leverage customer insights and sales data to drive revenue.
- Formulate an e-commerce strategy for multiple sales platforms such as eBay, Amazon, Catch.com.au, Kogan, mydeal.com.au, and Shopify.
- Hands-on approach to developing a sales-focused email marketing strategy with a focus on providing valuable and informative content.

Achievements:
- Achieved a 10% month-over-month growth rate in 2020
- Achieved a 30% month-over-month growth rate in 2021

Australia

Aussie Baby

Digital Marketing Consultant

An eCommerce operation management software that integrates and streamlines all necessary functions.

- Designed and executed a scalable SEO plan for local markets in Australia.
- Developed an acquisition plan that introduced interactive tools and applications to achieve marketing goals.
- Assumed responsibility for PPC management, including Google Ads and Facebook Ads.
- Stayed updated on the latest trends and advancements in UI/UX for web app and websites.
- Used analytics to make informed decisions, improve organic visibility and achieve business KPIs.
- Transformed concepts into actionable items that produced tangible business results.

Ricemill - Order Fulfilment Software for Online Retailers

Growth Hacker

- Establish and oversee marketplaces in China, including Tmall and JD.com.
- Develop an e-commerce strategy, including planning for online campaigns and promotions.
- Oversee social media platforms, including Line, WeChat, Facebook, and Instagram, by creating content plans, expanding the followers base, and boosting engagement.
- Implement digital ads on platforms such as Google (Keywords and Display Ads), Facebook, and Instagram.
- Construct chatbots with promotional templates and chat automation.

Achievement
- Boosted Chinese market sales by 35% in a period of 2 months.
- Improved email campaign open rate by an average of 10%.
- Grew Taiwanese followers on the chat app Line from 0 to 900 in 3 months.
- Boosted Chinese followers on the chat app (WeChat) from 124 to 896 in 4 months.

aussieBum

Marketplace Manager

Upsend is an all-in-one platform that streamlines customer service with a variety of features built in. Chat, email automation, product tour generator and knowledge center apps all at your fingertips.

Upsend (Houston, Texas, United States)

- Manage a team of 5 individuals in marketing, product, design, and operations.
- Implement standard operating procedures to streamline work processes.
- Optimise revenue by determining the most profitable products and top sellers.
- Craft online campaigns, email marketing plans, and sales strategies.
- Collaborate with suppliers to achieve common objectives.
- Implement content strategies across all marketing efforts.

Achievements:
- Achieved the designated revenue target within 2 months.
- Established standard operating procedures for inventory liquidation, executing marketing plans, and categorizing suppliers.

台灣營養

- Develop a comprehensive e-commerce strategy for three 5-star hotels: Dusit Thani Krabi, Layana Resort & Spa, and Tinidee Hotel@Bangkok Golf Club, encompassing pricing strategy, promotion strategy, and inventory management.

- Collaborate with online travel agencies such as Agoda, Booking.com, and Expedia and hotels’ management to optimize results.

- Maximised the return on investment from advertising spending through SEM, SMM, and media buying.

- Analyze data to arrive at solutions, and worked closely with the execution team and agencies to meet budget targets.

- Create a comprehensive social media plan and O2O campaign in the Chinese market, including online Chinese media and Ad Serving.


Achievements:
- Achieved the title of E-Commerce Champion of three hotels within a year.

- Surpassed the annual target of 10 million in just 10 months in 2017.


Share