- Develop Personal Loan Product, responsible for the entire product launching process, including profit & loss calculation, website content development and production, digital marketing strategy and online advertising delivery - Initiate mapping the Ads performance(Google Analytics, Facebook)with the CRM Data(Salesforce), create an end to end tracking from the advertising performance to loan disbursement, it allows me to optimize the performance of advertisement, and lower the Cost per acquisition of LOAN registration and disbursement - In charge of company-wise digital marketing tools implementation projects such as Google Tag Manager, Google Ads, Google Analytics, Facebook Pixels and all others media tracking code/pixel setting to improve the overall department productivity

- Responsible for Client's media advertising performance, provide the best budget allocation and media strategy solution for clients, enhance clients sales performance for 20% and continuously meet client's KPI for whole year, allows client to increase monthly budget by 60% - 5 years experience in helping DBS bank for digital marketing solution, increase lead generation by 61 percent after I take over the marketing strategy, and succesfully decrease Cost per Leads for 47 percent - Main clients : DBS Bank, Fubon Insurance, Fridays E commerce, adidas, fila, Watsons