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廖宜珈
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廖宜珈
樂於接受新奇多變的事物,喜歡試著用不同的想法與角度看待舊有的觀念或事物。 在瞬息萬變的環境下能冷靜面對環境的變化,並能彈性調整自己的想法與行動,適應能力佳。
十灶豬腳
國立交通大學
台灣新北市板橋區新北市
Professional Background
Current status
Unemployed
・
Not open to opportunities
Profession
Marketer
Fields
Advertising
Work experience
4-6 years (Less than 1 year relevant)
Management
Skills
photoshop
premiere
illustrator
english
Word
PowerPoint
Google Drive
TOEIC
Excel
Languages
English
・
Fluent
Highest level of education
Master
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
行銷企劃
Desired work locations
Taipei City, Taiwan
・
New Taipei City, Taiwan
・
Hsinchu, Hsinchu City, Taiwan
Freelance
Part-time freelancer
Work Experience
社群行銷專員
十灶豬腳
Aug 2019
-
Jul 2020
・
1 yr 0 mos
主要工作內容為品牌規劃與執行以及社群行銷、撰寫文案等。 前期設計品牌商標及文宣品設計,並協助店面規劃與後續店內裝潢和整體視覺設計。社群行銷的部分則是建立粉絲專頁及Google在地商家,並擔任粉專小編,定期更新資訊及維繫Google在地商家資訊。
研究員
聯準行銷顧問股份有限公司
Oct 2018
-
Jul 2019
・
10 mos
主要工作內容為量化與質化的市場調查分析:替客戶的產品、公司形象等規劃問卷,並在有限的問卷填答長度中交叉分析消費者的接受度、滿意度等。除了消費者態度外調查,亦有分析產品上市前及上市後的口味、包裝等研究經驗。透過量化調查,可以引導、幫助客戶對於未來在行銷企劃上有更明確的方向。質化方面的經驗,則有於北中南三大都會區舉辦焦點團體訪談。服務過的客戶包含電信業、廣告業、食品業、飲料業、金融業等。
業務專員
大秦裡襯有限公司
Aug 2012
-
Aug 2015
・
3 yrs 1 mo
工作性質為客戶開發及維繫客戶關係。身為業務站在公司與客戶間的橋樑中,我深深體會到了維繫客戶最重要的是要站在對方的立場中換位思考,並盡力求得公司與客戶間雙贏的互惠關係。直到目前,當時開發的客戶仍與該公司維繫良好的商業關係。
Education
國立交通大學
Master’s Degree
・
傳播
2015 - 2018
Activities and societies
研究所期間擔任學生會長,在學校、同學間傳遞訊息與溝通,並妥善安排人力分布於事務執行。擔任學生會長的期間,在校內舉辦過多次的活動,其中包含向外推廣本研究所,向內匯聚學生與師長間的凝聚力,此外,聚集同儕們一起創立本所粉絲專頁,人氣指數成長五成以上,而應考人數比往年增加六成以上。
中國文化大學
Bachelor’s Degree
・
大眾傳播
2008 - 2012
Activities and societies
大學期間參與由本系開立的影創社並擔任幹部之一,影創社時常會利用課餘時間與同儕間分享拍攝技巧、後製剪接及劇本分析。在影創社中除了不斷的學習與傳承學長姐的經驗,也將自己的經驗與學弟妹們分享。課業中則接觸較多行銷企劃、活動企劃等實務上的規劃與執行,因此我將課餘時間學習的拍片技巧及腳本規劃等應用在行銷與活動企劃上,加以結合以期得到最好的行銷效益。