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Zee Wen Lee
Business Development Account Executive
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Zee Wen Lee
Business Development Account Executive
我是芷彣,可以叫我“指紋”。馬來西亞人,目前在台超過5年,即將邁入第六年。2016年來台唸世新大學公共關係暨廣告學系。2018年畢業之後加入成果行銷當廣告優化分析師。在成果接受了紮實的數位廣告訓練,未來也希望繼續在數位廣告圈耕耘。希望可以更全面的了解數位廣告圈子,目前對Buy-side的廣告投遞有興趣。自認刻苦耐勞,對公事細心不含糊,責任感爆棚。
成果行銷 Sales Frontier
世新大學
Taipei, 台灣
Professional Background
Current status
Profession
Traffic Management
Fields
Advertising
Work experience
2-4 years (2-4 years relevant)
Management
I've had experience in managing 1-5 people
Skills
Excel
Google Drive
Word
PowerPoint
Photoshop
Google Campaign Manager
Google AdSense
Google Ad Exchange
Display & Video 360
Google Data Studio
Google Studio
Google Analytics
Google Ad Manager (DFP)
Languages
English
・
Native or Bilingual
Chinese
・
Native or Bilingual
Malay
・
Fluent
Highest level of education
Bachelor
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
Desired work locations
Freelance
Non-freelancer
Work Experience
BD Account Executive
成果行銷 Sales Frontier
Mar 2020
-
Present
廣告優化分析師,協助publisher流量變現,並分析數據優化publisher廣告提升質量和營收。當中也包含版位規劃,廣告排錯,廣告系統串接,新產品測試等。對廣告數據有一定的敏銳度,需時刻注意publisher狀況和數據,若廣告沒露出就協助媒體找出原因並不時分析媒體廣告數據若有異常就調整,讓媒體營收成長。因應publisher對數據需求的即時性,公司也開發了自動化數據系統,也兼職部門的數據專案經理。為增加可呈現數據的多樣性,也規劃系統前台架構優化此系統。
Treading Team
成果行銷 Sales Frontier
Aug 2019
-
Present
開發國外陌生市場,和團隊合作開創新的business model。從開發名單到將產品進行重新包裝,並成功將產品行銷。其中有些客戶保留合作至今,後因職務安排其他團員陸續離開。因人力有限目前僅維持客戶和銷售自來客此項產品。
CM Account Executive
成果行銷 Sales Frontier
Aug 2018
-
Feb 2020
・
1 yr 7 mos
熟悉Google廣告管理系統協助國際知名品牌設定數位廣告活動前置作業。工作內容包含使用Google Studio,將廣告素材組裝成Rich Media,再將素材推送到Campaign Manager設定數位廣告活動。除此之外透過Campaign Manager埋設廣告追蹤碼和廣告受眾收集及收集廣告活動數據。從中洞悉廣告成效和了解廣告受眾輪廓。除了服務台灣知名代理商之外,因為語言優勢也服務香港代理商。
Education
世新大學
Bachelor’s Degree
・
公共關係暨廣告
2016 - 2018