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古紀綸 ( Giselle )
行銷企劃作品集
行銷企劃作品集
行銷企劃作品集
By
古紀綸 ( Giselle )
Intern
・
Taipei City, Taiwan
Connect
應徵 Dcard 電商行銷企劃實習生 - 企劃作品集
企劃是由好物研究室四大品類 - 美妝、美食、生活、西斯,發想聖誕節企劃。
市集名稱
" Wanderlust "
為暗示著對於
新奇、未知之地的追求
,
以及對於探索世界的渴望
,希望參與者可以在不出國的情況下,享受一場身臨其境的旅遊體驗。
推出
現場交換禮物的活動
,讓參與者有創新的體驗,更能因此增加互動、吸引力 !
以機票形式作為票券,希望可以讓消費者感受到品牌的用心,並藉此
增加社群擴散度
!
製作淺顯易懂的攤位地圖,讓參與者可以更快了解市集規劃
選取各品類 Top 10 品牌,
增加市集吸引力、知名度,提升參與人數
並同時
推廣小眾品牌,建立品牌名氣
推廣時下流行的心理測驗,以此
拓展社群討論度 !
專門設立
「 交換禮物 」
活動,讓參與者可以更深切的感受聖誕節活動氣氛,並
感受到品牌的用心
以
線上+線下
的行銷推廣方式,最大化市集的討論度、參與度
以最新的可預估固定+變動成本,評估票券售價、行銷等各種支出
撰寫活動文案的出發點是希望參與者可以藉由我的文字進而融入市集,並且能夠
抱有屬於自己的想像,最後讓這些想像都得以成真 !
以好物研究室四大品類,結合美妝、美食、生活、西斯,並以聖誕節為主軸發想企劃。 其中又以 【Wanderlust】作為市集名稱,是希望參與者可以探索生活中的各種事物,並保有夢想,最後付諸行動將想像實現化 !
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古紀綸 ( Giselle )
Connect
Published: Apr 17th 2024
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