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張玉梅
2017公益專案-為母「擇」強
2017公益專案-為母「擇」強
2017公益專案-為母「擇」強
By
張玉梅
・
New Taipei City, Taiwan
Connect
【目的】 與勵馨基金會合作倡議「守護小腳丫 給勵小爸媽 小腳丫」計畫。透過一系列活動,喚起用戶對小媽媽的同理心,同時協助募集物資及資金助養小腳丫。 【成效】 1、整場活動募得逾20萬捐款、數十箱小腳丫的民生物資、也提供輔導小媽媽就業培力的機會。 2、以游如意拼布老師為首,超過24位拼布老師齊縫百衲被,進行藝術品拍賣;全台超過50位拼布人寄出親手縫製,送給小腳丫的圍兜、手襪套、帽子等紡品。透過「穿針引線」,縫製出對小腳丫的祝福外;也成功媒合「公益x拼布」兩個不同團體。 3、邀請13個婦幼品牌捐物,進行線上義賣;不僅增加品牌公益形象,除了義賣品外,也帶動整體品牌其他商品的銷售。 4、總計有22位媽媽粉絲,用自己成為母親心路歷程的故事來鼓勵小媽媽;64個家庭寫下祝福小語贈給出養中的小腳丫。 5、不僅線上的倡議,也將活動帶至線下。我們籌辦「全台第一場戶外的孕媽咪市集&BabyShower派對」。 【為母擇強-活動資料頁】 http://blog.malldj.com/Event/malldj_CSR/2017/index.php 【孕媽咪市集-活動資料頁】 http://blog.malldj.com/Event/malldj_market/2017/
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張玉梅
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Published: Dec 24th 2019
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CSR
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