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王柔棻
《享受 掌閱 文字的溫度》 廣告、文案
《享受 掌閱 文字的溫度》 廣告、文案
《享受 掌閱 文字的溫度》 廣告、文案
By
王柔棻
設計 @ Appier 沛星互動科技
・
New Taipei City, Taiwan
Connect
以女學生和粉領族的日常交織對比,表現兩位女性對閱讀的熱愛:粉領族喜歡閱讀,但在忙碌的生活中漸漸迷失自己,也放下內心對閱讀的渴望;女學生也喜歡閱讀,在單純的學生時光,無時無刻沉浸在自己的世界中。 廣告藉由粉領族的內心獨白,從生活的迷惘一直到找回內心的平衡,希望在紛擾的世界中短暫逃離,在時間的縫隙裡用心感受文字的溫度,和自己好好獨處! 我們忙碌,是為了得到更好的生活, 我們連繫,是為了拉近彼此的距離, 我們分享,是為了證明自己過的很好。 但是為什麼? 當我們拚命的想要抓住甚麼時, 回頭後卻發現什麼都沒有了。 逃離吧! 逃離世間的紛擾,離開都市的塵囂喧鬧, 用心體會你與文字的平靜。 掌閱 讓你隨時隨地,感受文字的溫度。 #閱讀 就現在
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王柔棻
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Published: Oct 1st 2021
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