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賴儷文
行銷企劃作品集
行銷企劃作品集
行銷企劃作品集
By
賴儷文
公關專員
・
Taichung City, Taiwan
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台中第四市場文創聚落專案管理 |經營規劃,擬定年度行銷計畫,導入商業模式 |操作媒體,製造話題,吸引VOUGE、Sopping Design、La Vie等媒體主動曝光 |現場導覽解說,突發狀況處理 |田野調查,訪問耆老,關係情感聯繫 |歷史建築維護管理 行銷規劃 |藉內容行銷、故事行銷、KOL行銷、媒體行銷,提升品牌關注度 |YT業配影片約有30%留言表示對產品產商興趣 社群經營 |在品牌及客群間持續創造互動對話,建立穩定關係 |半年增加35%臉書粉絲專頁追蹤數 自媒體經營 |跟隨趨勢及受眾接受資訊管道,以影像、影片或直播等方式接觸客群 |FB單支影片最高觀看數超過1.5萬 活動企劃 |規劃記者會、市集、節慶活動...等,製作活動廣宣 |撰寫新聞稿,聯絡媒體,大量活動曝光,吸引民眾關注,廠商當日營業額提升30% 企劃提案與執行 |專案負責人,依據標案需求擬定工作執行計畫,訂定計畫達成目標。 |跨部門、合作廠商溝通協調。
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Published: Jun 16th 2022
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