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徐昊平
【品牌電商】兒童護脊書包龍頭品牌_UnMe
【品牌電商】兒童護脊書包龍頭品牌_UnMe
【品牌電商】兒童護脊書包龍頭品牌_UnMe
By
徐昊平
品牌顧問
・
Taichung City, Taiwan
Connect
說到台灣兒童書包有哪些品牌,那可不可不知道「UnMe」這間在台歷史悠久的兒童書包第一品牌。當時所屬公司為提升年度營業額,進而成為此品牌的代理商,將從事該品牌電子商務的經營。而當時面臨到的課題非常多,除了要思考該如何避免同業的削價競爭,並從眾多代理商間脫穎而出的問題外;還得在期限3個月內,從無到有的打造出全新的電商品牌的定位、官網、數位平台、行銷活動等,這些都是當時品牌面臨的問題。 所以在當時操刀此案子時,最主要的目的就是如何做出「代理商品牌差異化」、「品牌官網CIS整體視覺及內容規劃」、「開學促銷檔期規劃」等整體電商品牌形塑,來在開學前吸引爸爸媽媽親子族群願意在小孩開學前願意購買新的護脊書包給孩子!最後成功在眾多UnMe代理商中脫穎而出,並且該平台目前已被高額收購。 【執行效益】 1.短期三個月,淨賺30萬元。 2.Google關鍵字排名第一頁。 3.粉絲新增1,544名。 4.平台被高額收購。
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徐昊平
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Published: Jan 19th 2023
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