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金鑛咖啡會員APP專案
金鑛咖啡會員APP專案
資深行銷企劃
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Taiwan
進入金鑛咖啡約一個月後，因主導官網改版專案同時被賦予發行會員APP提案之任務，在此之前此專案因其專案痛點及前任提案者無法說服上層放棄實體卡片而失敗。而我以致敬魔獸世界成就系統觀念，透過解成就累積金幣兌換產品、計算熱量、門市尋寶等多項有趣新功能，同時提倡寄杯功能重新提案。精簡操作，以圖像代替文字提升消費者使用體驗說服高層開始執行此專案。
PS:該會員APP因金鑛倒閉已停止服務
一進入公司則面臨著品牌轉型的過渡期，公司希望將傳統卡片會員卡轉型為新型態會員卡，卻無從下手…
而當時這份任務則落到了剛進公司不到兩個月的我身上...
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