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Marketing for a clothing Brand
Marketing for a clothing Brand
IG Content for Brand
Clothing brand Instagram marketing including posts, reels and stories. The style was showing sunshine, palm leaves and passion to deliver California spirit of the brand since their TA focus on 25-35 years old female. I launched some giveaway events to attracted followers attention and promoted interaction. Through all these, the brand gained 50% followers within one week.
透過市場調查及產品定位找到25-35歲女性TA，規劃及製作可以傳遞品牌精神的內容和風格，經營IG帳號包含貼文、reels、stories，並且舉辦抽獎活動來吸引淺在客人的注意力進而提升品牌關注度，透過活動也達到一周內增加50%的粉絲數量。
Email Content for Brand
Present the theme style of the EDM by designing the cover postcard and selecting products for exposure, complete the weekly e-newsletter to increase the connection with existing and potential customers.
規劃及製作品牌電子郵件行銷頁面，將當週新品及主題商品挑選規劃在電子報裡，製作首圖、文案來吸引顧客，達到開信後商品點擊率50%的成效。
