Fenty Beauty: A Foundation That Revolutionized The Cosmetic Industry By Ni-Chen Lin

4 Jun, 2023

With the awareness of animal rights, perfectly designed texture and a widest range of foundation shades nowadays, this cosmetic brand founded by Rihanna has became world-famous in 2017 after the first launch. When building her empire of beauty, this talented singer has undoubtedly also created a new way for all of us to think of makeup. Promising to include all skin types and skin tones in her makeup line, she single- handedly revolutionized the entire industry and created formulas that work for the widest range so far.

Respecting the general awareness of animal rights, Fenty is proud to be a cruelty-free company. This company does not conduct tests on any animals when formulating products, or use any animal items in its merchandise or manufacturing processes. In fact, they try to follow rules from the practice of veganism. By such a faith, Fenty can push other cosmetic brands to emulate the merciful method and enhance people’s attention to take part in the same movement against the inhuman, brutal animal tests.

Rihanna firmly believes that anyone can put on makeup just to have fun rather than feeling pressured. The foundation is indeed easy and almost effortless to apply and comfortable to wear for hours. After applying it, I can’t notice any discomfort that other brands’ matte foundation previously gave me. The texture is creamy but so light that my face feels breathable through the pores. According to my experience, it’s rare to have a lightweight foundation that can be applied on the face for hours but Fenty has really mastered it!

Rihanna’s brand offers three types of foundation in order to cater for different needs, skin types, and skin tones. The most spectacular of Fenty is that, before them, there was not a brand that can or care to create such a wide range of shades for every skin tone. Every make-up user can definitely find the foundation suitable for them. That has indeed been a revolution.

This magnificent brand has been highly recommended and praised by experts and general users alike. As well as its outstanding quality of its product, I find the spirit behind the brand name equally eminent. It certainly took the cosmetic industry to a higher level. If you have been seeking for a suitable foundation to enhance your skin tone, but have failed to find one so far, give Fenty a try!