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Building A/B testing frameworks for performance marketing (KPI: CTR, Form CTA, CAC, CMRR)

Link:
https://traviswei.com/projects/campaign-funnel-ab-testing/


Swap Station - Event Design

Business website design and SEO

Aqua7 - Product Design

AAARRR Funnel Overview

Campaign Funnel A/B Test

Web : www.traviswei.com/

Cross platform digital marketing activation on renowned b2b, b2c clients from SaaS, luxury, fashion, e-commerce, and coworking industries, with exposure to international target audiences.

Experience in working across multiple activation projects and handling direct client engagement. Adept at handling multiple project plans, priorities, budgets, and status reports across different work streams.

A nimble learner and self-starter. Capacity and experience in cross-functional collaboration of cultural diversity and nationality. 
Aspiring to utilize my skills to help businesses grow and expand globally at scale.

Primary skills: marketing planning, digital strategy, data analysis, business pitch, experience design, team lead, new product development, rapid prototyping

Campaign Funnel A/B Test

Campaign Funnel A/B Test

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