Project Type & Involvement

Brand Building / webstie development

Timeline

Jun 2018 - April 2020

Platforms

iOS, Android & Web

Background

According to a 2012 survey, nearly 90 percent believe eye protection is key to overall health, especially when you're enjoying the outdoors in summer. "Crystal" is committed to providing consumers with a better visual experience, breaking through tradition and developing full-color enhancement technology to bring revolutionary changes to sunglasses.

In 2018, I joined their Experience Design team as a designer. The main projects I work on are Brand Building and website navigation.

BRAND

I responsible to the main project of replanning the branding vision; the development and structure design of the official site. In the past, our team had collected around 221 pieces of 「Purchasing intention survey」, there were over 82 percents of our cousumers who love our design style. In the contrast, they felt disappointed with the point of「Lacking of the official site 」. Thus, in the first period of our establishment, I responsible to the cooperation with external e-commerce team to build the website, leading the part of webite vision and the layout of the function. Which will make it more convenience for our consumers.

Ath the same time, I did the collaboration with my team members to rebuild the brand style. I've involved the design of advertisment, online community and ICON. Also, I've explored many kinds of different design direction with the permission of our brand team: