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梁筠婧
分析網站轉換率和解決辦法
分析網站轉換率和解決辦法
分析網站轉換率和解決辦法
By
梁筠婧
行銷專案企劃 @ 趣吧旅行社
・
Taipei, Taiwan
Connect
擅於分析網站轉化率的問題和解決辦法,案例圖:某產品從購物車到結帳的轉換率降低了,以此來做內外部原因分析和解決辦法。 分析法則: 影響原因>解決辦法 網站產品流量減少>做網站流量來源分析,加強流量 填寫過多付款資料>簡化需填寫的資料 競爭對手推出相關產品>做競業調查,來執行產品優化策略 使用者突然有事導致忘了結帳>再行銷廣告提醒消費者回來結帳。 完整圖片連結:https://pse.is/JF3CX
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Published: Aug 19th 2019
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