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吳振宇 Jason Wu
Dipp 在職專案 - Massimo Ads Creator
Dipp 在職專案 - Massimo Ads Creator
Dipp 在職專案 - Massimo Ads Creator
By
吳振宇 Jason Wu
網頁前端工程師
・
Taipei City, Taiwan
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- 連結 https://massimo.withdipp.com - 前言 這是我第一次接手前人的專案,同時進行維護與重構。透過重新訪談使用者的需求,規劃可維護性高的架構。這也是第一次接觸大數據資料分析與廣告圖像渲染的功能,結合過往對於網頁 Canvas 渲染的經驗,來實作相關的功能。 - 專案目標 主要以結合廣告數據,分析各個廣告上的元素,查看那些排版與陳列組合對他們最有利,再讓於後端的渲染伺服器進行圖像渲染,使得客戶可以使用最簡單的幾個點擊步驟,去產生他們的行銷廣告圖像。 - 專案架構 主要細分為下列幾項目 : 1. 廣告生成器 : 基於數據的分析,以及內部專業人員提供的品牌形象建議,讓使用者可以快速生成所需的廣告圖像,並支援多個格式 (Ex: JPG, MP4, HTML5等) 2. 版位生成器 使用已存在的第三方檔案 (如AI or PS),或是重新去建立廣告版位,讓行銷人員的圖文製作成本可以降至最低 3. 動畫生成器 當客戶需要讓廣告更生動時,可以透過 Canvas 製作動畫並快速輸出。 4. 素材庫 實現專業分工,讓行銷、設計人員,能夠各司其職,專注在擅長的領域之中 (文案 or 圖像、版面設計),這也能夠讓整個行銷團隊的流程更加快速,讓任務可以平行化處理
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吳振宇 Jason Wu
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Published: Nov 10th 2020
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