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洪萓妗Connie Hung
超商傳統DM數位優化商業提案
超商傳統DM數位優化商業提案
超商傳統DM數位優化商業提案
By
洪萓妗Connie Hung
專案分析師
・
Taiwan
Connect
此專案提案商業策略為共同創作之作品
全台超商門市的預購商品(四大節日)獲利來源主要還是藉由在實體店鋪下單的方式,由於紙本DM很難追蹤未來的成效,藉由此專案發想如何數位化降低印刷成本並著手思考如何提高各店績效。
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Post
洪萓妗Connie Hung
Connect
Published: Jul 4th 2023
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Tools
Chrome
Figma
平台數位化
數位經濟
顧客分眾管理
CRM
超商商業模式
7-11
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