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王柏勝
Dream Maker 夢想儲蓄
Dream Maker 夢想儲蓄
Dream Maker 夢想儲蓄
By
王柏勝
・
New Taipei, Banqiao District, New Taipei City, Taiwan
Connect
Dream Maker 是設計出於 LINE 應用程式上的金融儲蓄網路服務。首要宗旨在於創造出小資族群及網路金融服務的使用者在理財儲蓄上的協助者(工具)。其次欲提升一般使用者對於理財儲蓄行為的興趣,以及給予有理財儲蓄傾向的使用者實質上的協助或精神上的樂趣。 透過腦力激盪設計出服務原型,我們利用 Kano 二維品質模型,針對使用過現有金融儲蓄網路服務的使用者來進行問卷分析,將現有的產品功能屬性分成 Kano 模式的魅力品質、線性品質、當然品質、反向品質、無差異品質特性,和可用性評估,以驗證網路金融服務功能的品質特性及顧客滿意度。 最後我們透過LINE API的應用設定,使用者可以依自己的需要選擇合適的管家,並進入其合適的對話模式。對話內容除了富有管家自身個性外,也囊括了針對用戶的儲蓄紀律給予相對應回覆、提醒、紀錄的功能,有利於幫助使用者獲得理財儲蓄的相關資訊。語料庫中也摘要了12位不同個性管家、5種儲蓄紀律判定的回覆,以提供使用者更豐富的儲蓄經驗。能夠讓使用者利用此官方帳號理財的同時,也獲得較為正向有趣的體驗。並且加入行為認知儲蓄概念的對話,引導使用者慢慢建立起量的理財儲蓄習慣。
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王柏勝
Connect
Published: Mar 29th 2021
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