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沒在怕不景氣的懷舊經濟學
沒在怕不景氣的懷舊經濟學
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Taipei City, Taiwan
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https://www.businesstoday.com.tw/article/category/80408/post/201609220008/%E6%B2%92%E5%9C%A8%E6%80%95%E4%B8%8D%E6%99%AF%E6%B0%A3%E7%9A%84%E6%87%B7%E8%88%8A%E7%B6%93%E6%BF%9F%E5%AD%B8
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電通安吉斯集團品牌策略長于治中指出，從行銷的角度來看，人會往未來走，但也會檢視過去，因此形成兩種驅動消費的力量：「我希望成為什麼樣的人」以及「我曾經是什麼樣的人」，潛在的客群不同，也區分出懷舊經濟學的兩大市場：復古與復刻。
