社群行銷 Marketing- Social Media

互動文案 Interactive Posts：

觀察國內外流行議題，發想互動文案，提升品牌知名度與消費者好感。 以國外知名猜字名遊戲Wordle為主題，吸引粉絲互動，文案觸及率為一般文章的三倍。

Observe the popular trends around the world, and develop interactive posts to raise brand awareness and brand favorability. Using Wordle , a famous little word game, to attract fans, the posts obtained three times more reach than regular articles.

議題分享 Topic Sharing ：

分享國內外減塑新聞，打造與粉絲間的共鳴。觸及率為一般文章的兩倍，分享次數最高。

Share plastic reduction news and information to build a connection with fans.

The reach is twice as high as general articles, and the post shares are the highest.

促銷文案 Marketing post：

以逗趣、符合粉專調性之語氣提升促銷文案的觸及率。

情人節時以「撩妹」語錄帶入自家產品；元宵節時以「猜燈謎」讓粉絲猜環境議題。

Use a humorous, fan-friendly tone to introduce promoting messages.

For Valentine's Day, I use "chat up lines" to bring in our products; for the Lantern Festival, I use “lantern riddles" to combine the festival into environmental issues.

社團活動專案 Facebook Group Activities： 

發想2022世界地球日企劃，透過專屬社團活動，粉絲能互相分享生活中使用產品的真實情況，並讓第一次使用的人能更清楚產品特性與使用方法。

藉以提升品牌形象與推廣產品給潛在受眾（朋友互相推廣）。

For World Earth Day 2022, I organize a Facebook campaign where fans could share their daily use of the product. The goal is also to let first-time users know more about the product.

My task was also to enhance the brand image and promote the product to potential audiences.

部落格分享 Blog Posts

撰寫好日子部落格文章，內容含蓋減塑新知、減塑生活、翻譯及整理國際環保新聞。

一個月產出2至3篇文章。 其撰寫之Coldplay演唱會文章被「駐英國臺北代表處」轉貼。

Writing blog articles on plastic reduction, plastic reduction life, and translation of international environmental news. I produce 2 to 3 articles a month. One of the article, Coldplay concert, was shared by the Facebook page, Taiwan in the UK.

網紅行銷 Collaboration with Influencers

獨自尋找調性與產品相符的網紅、KOL並互惠合作，已與20位網紅合作，推廣聯名商品與公司理念，潛在受眾為具有環保意願的25歲至34歲女性，並與育兒知名帳號合作，促進可愛的聯名商品銷售。 使Instagram 粉專人數突破8000人。

I work with 20 celebrities matched with our brand voice to promote our co-branded products and brand mission. The potential audience is women aged 25 to 34 who are willing to preserve the environment. Also, I work with some famous parenting accounts to promote the sales of cute co-branded products. The number of Instagram followers have reached 8,000. 

撰寫公司參與比賽題目

Write the submission of competition for Agooday

2022 Pinkoi Design Award： 入選決賽，參賽前協助撰寫「Why your brand should win?」題目，需列舉出品牌該獲獎的原因，並以最少1000字英文為條件。發揮外語系能力協助公司參與競賽。

2022 Pinkoi Design Award: Entry to the final round, I was in charge of answering the question "Why your brand should win?” in English, at least 1000 words. 

Buying Power 社創選品： 協助撰寫參賽報名表，撰寫內容為公司合作提案與專案實績，須以簡單明瞭的口吻吸引評審觀看。

Buying Power: Write the experiences and related projects of Agooday in a clear and persuasive tone to attract the attention of judges.

協助市集擺攤 Assist in Market Stalls

獨立參與市集擺攤，包含減塑市集與克萊亞時裝永續再生市集，推廣公司產品與傳遞理念，同時與主辦方維持良好關係。

Independently participate in market stalls, including the plastic reduction markets and the Keraia Tapei Fashion Week.

Promote the company's products and mission, while maintaining good relationships with organizers.