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李宣儀
品牌與活動形象塑造 紀錄活動亮點 意外活絡社群互動
品牌與活動形象塑造 紀錄活動亮點 意外活絡社群互動
品牌與活動形象塑造 紀錄活動亮點 意外活絡社群互動
By
李宣儀
Marketing Specialist、Advertising Copywriter、PR、PM
・
New Taipei, Banqiao District, New Taipei City, Taiwan
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◆ 專案主題 塑造疫情祈福活動形象及平台品牌推廣。 ◆ 專案簡述 2020年新冠肺炎來勢洶洶,許多實體品牌活動多改在線上進行直播/影音活動,因此決定嘗試將其想法與宗教創新結合,顛覆大眾所認知的「實體法會」也可以在「線上直播」參與!捕捉活動過程,從中找亮點,因此獲得媒體曝光,提高活動參與率。 ◆ 專案成效 (3個月社群宣傳期) 超過7,000人主動報名 粉絲團粉絲數成長30% 專案貼文平均互動數破千 專案平均按讚數超過1,000人以上 ◆ 專案社群文案 【貼文連結】https://reurl.cc/MZADeX 【貼文標題】女神包車北上護眾生!他們全都要去「這裡」! 【貼文文案】 昨日(3月12日) 「百廟眾聖護蒼生 為全球疫情祈福法會」 🎊 第二波記者會,圓滿落幕囉! . 記者會現場,旺好運有幸請到百位女神坐鎮 😍 這些女神可都是一大早從中南部出發 🚌 邀請百尊女神一起把遊覽車坐好坐滿的情況 💃 可是史上頭一遭咧! . 🌟 媽祖娘娘也跟小編分享昨天北上遊覽車上的自拍照! 😍 果然!滿車都是女神啊! #司機大哥好幸福 #女神媽祖娘娘 #百廟祈福法會 #報名法會眾聖護佑 #旺好運
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李宣儀
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Published: Jan 23rd 2021
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