Managing hybrid teams in 2022 new normal: Jay Holstine workshop

Running a software company internationally, and employing experts in various countries, Jay Holstine became very familiar with scheduling conferences in coordination with various time zones. “Our learning curve was gradual, as our team grew steadily over 12 years, but we realized it was critical to communicate effectively and work well together,” he said. Today Jay Holstine is moderating a Dallas CEO peer group discussion on how best to keep their internationally dispersed teams on the same page, and working together successfully. 

“While our geographically flexible work environment enables teams to span continents, and deliver faster results, it requires even more effective collaboration and better communication to keep a team working together really well. Here are some of the concerns and strategies we discussed,” Holstine shared.

1. CLEAR OBJECTIVES:  

The project should have a compelling purpose, with an organized timeline and set of roles, responsibilities, and deliverables. There should be clear rewards, as well as an understanding of how the potential lack of this team’s success could affect the company. This emphasizes the value of the team’s success and its importance to the company. 

In today’s geographically diverse locations, team members from dissimilar backgrounds could have different understandings of the group’s goals.  If they are too vague, one location could interpret the priority as: High quality, regardless of cost,’ while another location could interpret speed of delivery over quality and cost. 

2. CLEAR LINES: “Eyes on the Prize”

Along with defined guidelines and processes, teams need a focus that is kept on the objective, and rules that promote positive collaboration, and reduce destructive tendencies. A balanced mixture of technical skills and cultural understanding is in the diversity in knowledge, languages, and perspectives, that help teams succeed in various markets, and countries with different infrastructures and economies from the home headquarters. 

You can guard against the potential downside of a large, diverse team becoming fragmented by carefully considering the necessity when adding members and assignments. Reinforce the communication of the team’s goals, and closely monitor performance feedback to maintain alignment.

Remember what really motivates people, inclusion in something important, engagement. For example, overseas teams that only receive feedback when something doesn’t work, are not going to feel as involved in a well-functioning team. If you can organize the work to integrate this part of the team more fully in the overall work, it can increase their sense of involvement and the quality of their efforts. 

Leadership that sets clear expectations – such as, being at meetings on time, actively listening to feedback, and basic rules for respect and fairness, are critical when team members operate across different national, or organizational cultures. In teams whose membership changes, it’s even more important to emphasize these expectations.

3. PART OF AN IMPORTANT TEAM

Variations in culture and time-zone can be reduced if team members get to know each other and appreciate the things they have in common with their distantly-located team members. Without being in the same room, some of the non-verbal communication and contextual cues are lost, making it even harder for team members to feel understood.

If teams are not able to meet together for a shared meal or meeting, they can organize meetings that enable them to understand each other better. For example, highlighting several things about each team member that the group can relate to, on a positive, human basis. Emphasizing commonalities, (shared sports, types of pets, background skills, similar places visited,) can bridge enormous distances. What makes us human is more important than the cultural idiosyncrasies or current events that can divide us. Being part of a team that needs a successful outcome is an important step in fostering a supportive team culture. Ensure that each group of the team feels known and valued for its contributions toward the goals.

4. GOOD SUPPORT – 

In addition to a fair and attainable reward system that reinforces good performance, team members need the data to support their work, as well as training, and technical assistance. For teams that are geographically distributed, it is even more important to ensure resources that enable success. 

5. TEAM SUCCESS

Measure and monitor your team’s effectiveness based on: Results, output, the quality and timeliness of your team’s results, and on your team’s success in working well together. Ask your team members to help identify opportunities for improvement. Help ensure that, regardless of distance, individual team members are able to grow their skills and abilities.

Across the distance, always ensure that your project maintains emphasis on its clear goals and rewards. Maintain the strength of accountability, professional conduct and clear expectations. Reinforce the availability of reliable Support and Training. Emphasize the shared Team mindset and common goals of success. 

“After a lot of shared lessons-learned, the group agreed that these strategies are critical in keeping a team on the same page and working smart,” Holstine noted. 

“This kinds of concerns are one of the areas of leadership that this group regularly confers on,” Holstine said. The Vistage CEO peer group enables a shared wisdom based on experience so that trusted leaders, from non-competing industries, can continue to grow their teams’ skills and capabilities,” Holstine said.

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