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莊舒涵
產品系列視覺行銷設計
產品系列視覺行銷設計
產品系列視覺行銷設計
By
莊舒涵
Visual Designer
・
New Taipei City, Taiwan
Connect
公司自創品牌主力商品:
Jodo!小鹿按摩槍
(🏆 上市一年間銷售突破 25,000 支!)
(商品前期相關設計:包裝盒設計、說明書小卡設計)
小鹿 x 排球員企劃|小鹿 x 舞蹈名師企劃|小鹿 x 莊智淵特別企劃
(參與部分:前期拍攝規劃,修圖、商品詳情頁及廣告圖製作|後期搭配不同企劃及各活動檔期製作不同風格活動頁)
小鹿按摩槍各活動檔期banner以及活動頁
公司首度聯名商品:
馬來貘 X Jodo!小鹿按摩槍
(🏆 限量 1000 台,當月完銷!)
(參與部分:前期拍攝規劃|後期修圖與製作官網上架的商品詳情頁及廣告圖)
公司最新聯名商品:
BT21 X Jodo!小鹿按摩槍
(🏆 累積至今,銷售將近 1000 台!)
(參與部分:前期與廠商校稿,產品圖稿排版及包裝排版設計,拍攝規劃|後期修圖與製作官網上架的商品詳情頁及廣告圖)
聯合快閃店|Jodo!x VIGHT x FLIPPOS 台中大遠百
(負責部分:主視覺設計,插畫角色繪製、建展場模擬圖審稿,展場的所有輸出物製作與佈置展場,以及活動線上行銷素材設計)
主題:活動企劃以翻轉生活為主軸,將三種不同特性的產品做一個主題式圍繞,檔期正值聖誕節與新年即將來臨的氛圍,所以視覺主要以聖誕老人為主角去做延伸設計,色系則用聖誕節代表色紅綠,以及大面積黃色來呈現,象徵歡慶聖誕節過後迎接溫暖的新年。
(插圖設計手稿)
聯合快閃店|Jodo!x VIGHT x FLIPPOS 華山文創園區
(負責部分:主視覺設計,展場的所有輸出物製作與佈置展場、周邊產品圖稿設計,以及活動線上行銷素材設計)
主題:背景以穿梭在不同時空為主軸,三種不同特性的產品分別代表著在過去、現在與未來的時空中你擁有的生活的態度,而此次的視覺營造上則使用無色彩,以黑白為主要呈現。
各活動檔期快閃店|百貨設櫃
(負責部分:主視覺設計,展場所有產品輸出物製作與佈置展場,以及活動線上行銷素材設計)
(春節檔期 — 新竹巨城)
(母親節活動檔期 — 台北SOGO百貨)
設計內容 1. 產品設計:ODM/OBM 產品包裝及印刷物設計,聯名產品設計統整(標示改版/與工廠溝通完成物等),完稿製作及發包 2. 視覺處理:規劃產品拍攝情境,商品照片修圖,協助強化並維持品牌形象一致性 3. 視覺行銷:官網各產品詳情頁排版設計,廣告圖製作,官網Banner製作,電商網站活動頁製作及上架(Shopline),社群媒體圖文製作,簡單程度的廣告影片剪輯 4. 展場設計:實體店的視覺規劃與製作(包含DM/海報/展場大型輸出物等)
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莊舒涵
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Published: Aug 18th 2021
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